Meet the 2025 35’ers – Women Who Inspire, Lead & Elevate Others!

A motto she lives by:
“Be kind and learn lots.”

Her pump-up playlist must-have:
“I’m Alright” by Kenny Loggins

About Ciarra:
Hi ya! I’m Ciarra Beckstrand. Your go-to problem-solver and storyteller in the ever-changing world of communications.

By day, I am a PR pro at Flint Group, handling everything from media outreach, creating engaging content, growing social media platforms and creating some killer strategies to get the job done. By night, I am a full-time taxi driver, referee, mediator, hairdresser, cook, maid, etc. for my two girls, ages 11 and 7, who each have their own big dreams. My youngest is destined to be the next greatest lawyer with her expert-level debate skills and my oldest is on a mission to become the next Olympic goalie for the United States Women’s National Soccer Team. And just to add to the chaos and joy of my life, we have two dogs. One, a German Shepherd Husky mix who is the BEST boy, babysitter, therapist and friend. The other is the devil, disguised as a Siberian Husky, who we’ve lovingly dubbed the Sour Patch Kid. She keeps us on our toes and ensures I’m never too far from chaos.

I am originally from Minot, ND – I fell in love with Fargo during college and while I had dreams and aspirations to move to a prominent fashion city, life had other plans and Fargo became my home. My degree and background is in Apparel, Retail Merchandising and Design, I minored in Public Relations and Advertising and after some unexpected and amazing turns, that minor led me to a career I love and am passionate about.

Why do you do what you do?
As a public relations and social media strategist, I’m basically a storyteller, hype squad, big picture thinker and crisis whisperer rolled into one. I craft social media plans that grow audiences, secure headlines in magazines and on television and specialize in keeping brands shining – even in tough times. Whether I’m boosting engagement or managing reputations, I’m all about connecting brands with their audiences and making sure their stories leave a lasting impression. I love this job because it’s fast-paced, ever-changing and exactly where I thrive.

If you could travel back in time to give advice to your younger self, what would you tell her?
When that door closes, don’t see it as failure – life is nudging you toward something better. That closed door will make room for opportunities where you will thrive, grow and be truly valued. You’re going to find new strengths, see your skills appreciated and your potential stretched in ways you could never have imagined. Trust the process and keep pushing forward with an open mind and an open heart, the next door that opens is leading to something greater than you could have ever planned.

What’s a random fact about yourself?
I once went skydiving in Wollongong, Australia, landing right on the beach. The views were incredible, but during the freefall it felt like my head was going to explode from the pressure (I was definitely a little peeved at my boyfriend – now husband – for talking me into it and my hands still get sweaty watching the video) But the second my feet hit the sand, I was asked if I’d do it again and without hesitation said ABSOLUTELY. Moral of the story … breathtaking views are a cure-all, even mid-air nerves and significant other induced frustration.

Why is United Way important to you?
United Way is important to me because it brings people together to combine strengths, resources and expertise to create change that ensures, no matter the circumstances, our neighbors can thrive.

A motto she lives by:
“To the world you may be one person; but to one person you may be the world.” – Dr. Seuss

Her pump-up playlist must-have:
“Happy” by Pharrell Williams. A common song heard at Bell Bank gatherings.

Morgan’s recommendation on a good read to foster your leadership skills:
Developing the Leader Within You 2.0 by John Maxwell

“Leaders become great not because of their power, but because of their ability to empower others”. As someone who holds leadership roles outside the work environment, I felt this book provided principals that could be implemented in both personal and professional settings. I think often mothers forget parenting is a leadership role too.

A life lesson Morgan has learned so far:
Over the years, I have learned that despite what society tells us is “worth” truly all moments big and small deserve to be recognized and celebrated.

About Morgan:
I am a staff accountant at Bell Bank. I grew up in Webster, South Dakota and moved to the F/M area to attend college. I completed my Bachelor of Science in Accounting in 2015 and my Master of Science in Accounting and Finance in 2017 both at Minnesota State University Moorhead. I live in north Fargo with my husband Erik, and our two children, son Emerson and daughter Elaine.

In the moments not spent with my family, I enjoy reading books, crafting, thrifting, listening to podcasts, and enjoying a nice cup of coffee.

What is one hope you have for our community?
My hope for the Fargo/Moorhead community is to improve access, quality, and affordability of childcare. The childcare crisis affects everyone in the community, and we all need help to combat the crisis. Future generations depend on our stewarding our resources and giving all families the chance to thrive.

Why is our United Way important to you?
United Way of Cass-Clay is working to improve the lives of our neighbors in the community while simultaneously creating and sustaining a culture of generosity and intentionality in leaders and businesses.

A quote she would frame on her desk:
“I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble” – Helen Keller

Her pump-up playlist must-have:
“I Like to Move It” from the movie Madagascar by will.i.am is a staple pump-up song in our house!

Two life lessons Kailee has learned so far:

• You never truly know what someone else is facing so always lead with kindness; you may just be the difference they need that day.
• You will make a mistake (or multiple) at some point in your life, take the time to reflect on what happened, apologize when necessary, and learn how to approach differently in the future.

About Kailee:
Hi! I’m Kailee and I’m a wife to Justin, mom of three beautiful young kiddos, Archer, Mackoy, and Millie, and a dog mom to an energetic German Shepherd, Olive. Most days our life is pure chaos chasing around the kids, but we wouldn’t have it any other way. My husband and I met at our hometown high school in Clara City, MN. When I have downtime I enjoy reading, spending time with my family and friends, enjoying my parent’s lake place, holiday baking, and am excited for my newest venture into all things sourdough.

I attended North Dakota State University for both undergrad and pharmacy school where I graduated in 2015 with a Doctorate of Pharmacy and minors in chemistry and business administration. After graduation, I moved to Minneapolis where I completed two years of postgraduate residency training in ambulatory care pharmacy practice. In the fall of 2023, I started in my current role of the Pharmacy Quality Manager at UCare, a non-profit health plan serving MN and western WI where I lead a team of pharmacists who support our members with their medications through telephonic medication reviews and helping them overcome barriers they may face related to their health and medications. I feel fortunate to have found a company who values and encourages giving back to the community.

What is one hope you have for our community?
Everyone should have the opportunity to live in a community where they feel safe, welcomed, and supported. By continuing to promote growth, diversity, and caring for others within our community, we can work to cultivate an environment in which the next generation can all have the opportunity to flourish.

What are you hoping to gain from the United Way 35 Under 35 Women’s Leadership Program?
While I’m excited for the personal and professional growth I know I will gain from this program to be the best mom, wife, colleague, and leader to my team that I can be, I’m also hoping to become more connected to our community and create connections with other passionate and driven women in this group. My husband and I relocated back to the F/M area two years ago and had 2 of our 3 children since moving so I haven’t invested as much time into finding ways to give back and contribute to the community as I would like and I look forward to learning more about the ways I am able to get more involved. I’m also excited to take time to reinvest in myself through this program.

Why is our United Way important to you?
Our local United Way is important to me because of the investment and advocacy they make in and for the people in our community. They are directly working to better the lives of all individuals and encouraging people to come together to support one another.

Two mottos she lives by:

• “Great things rarely come from comfort zones.”
• “Every day is a new adventure.”

I try to think of each day as a fresh opportunity to experience something new, take a leap, and seek adventure at every turn. I’ve learned that there’s usually a lesson in the rearview mirror if you’re willing to look for it. Whether navigating new skills, a new role, or a new community, I’ve found that embracing change and facing a challenge head-on has always led to the most growth.

Her pump-up playlist must-have:
I’m a proud graduate of NDSU and huge Bison football fan, which means you will always catch me vibing to “Thunderstruck” by ACDC at a game or whenever the opportunity presents itself.

Erin’s recommendation on a good podcast to foster your leadership skills:
The “Dare to Lead” podcast by Brené Brown. Each conversation that Brené hosts offers a different kind of wisdom from some incredible minds. Not only have I learned more about leading with courage, curiosity, and vulnerability, but I appreciate how unafraid she is to lean into topics that can be difficult to talk about!

A life lesson Erin has learned so far:
When something unexpected happens, I try to remember the phrase, “This isn’t happening to me, it’s happening for me.” This powerful shift in mindset has helped me look for the opportunities that could come from change, rather than focusing on the bad.

About Erin:
Hi, I’m Erin! I grew up in Crookston, MN and moved to Fargo to attend NDSU (Go Bison!), where I earned a degree in English and certificate in publishing. I had big plans to be an editor in the Twin Cities after graduation but had already fallen in love with the Fargo community and knew this was where I wanted to put down roots. I began my career in the proposal department at Ulteig and, over the course of 10 years, have held several rewarding marketing and program management-related roles. Along the way, I had opportunities to lead within culture-focused committees and jumped at the chance to take on my most fulfilling role yet. In my current position as Culture Program Manager, I have the privilege of managing employee engagement and connectivity programs in pursuit of a positive workplace culture and employee experience. My path to this role hasn’t been traditional or straightforward, but each step has given me the chance to try new things, build skills, explore my passions, and learn more about myself in the process, which ultimately shaped me into the leader I am today.

Outside of work, I’ve been married to my wonderful husband, Matthew, for just over two years. Beyond my most important roles as wife, stepmom to our daughter, Joie, and dog mom to our golden retriever, Emmie May, I also proudly hold the titles of daughter, sister, aunt, Godmother, volunteer, mentor, and friend, to name a few. My family loves traveling to new destinations, attending concerts, checking out new restaurants, and exploring all the beauty this region has to offer. When we’re not on a new adventure or building something in the garage, you’ll probably find us hanging out at the lake, cheering on the Bison, or spending time with friends and family.

What are you hoping to gain from the United Way 35 Under 35 Women’s Leadership Program?
I love seeing the positive impacts this program has had on the lives and careers of multiple friends and individuals in my network. I am looking forward to creating long-lasting connections, adding new skills, learning more about myself, and getting more involved in the community. The empowerment, leadership development, and sense of belonging this program builds is incredible, and I am so grateful to be part of it!

What is one hope you have for our community?
My hope is that this area continues to feel like a smaller community as we grow and remains a place where we take care of one another, continue to support small businesses, and come alongside our many wonderful nonprofits. Whether it means shopping local, buying something at a craft show, taking part in Giving Hearts Day, or donating my time, I will always look for ways to promote and support these organizations with my network and areas of influence.

Why is our United Way important to you?
United Way solves so many needs in our community and provides opportunities for all of us to take an active part in making a tangible difference for those experiencing poverty.

A motto she lives by:
I stole my life motto from one of my favorite songs, “Vienna” by Billy Joel. There is a lyric in that song that says, “Slow down, you’re doing fine, you can’t be everything you wanna be before your time.” Whenever I feel disappointed that I have not achieved a certain goal I have set for myself, I like to keep this phrase in mind. Life is long and there is plenty of time to achieve all the dreams we have set for ourselves; you don’t need to have it all figured out today.

Her pump-up playlist must-have:
“Amanda” by Boston was the first dance song at my wedding. Every time I hear it, I am taken back to the most special day of my life, and it instantly brings me joy.

A leadership development experience that changed the way she views leadership:
One professional development experience that has changed the way I view leadership is a program called The Women’s Assembly through Echelon Front’s Extreme Ownership Academy. My biggest takeaway from this experience was that every person is a leader regardless of their job title. It was inspiring to hear stories of strong career women who have navigated the challenges of supporting their personal and professional commitments with determination and success. I would highly recommend this program to any woman who is seeking inspiration in any aspect of their life.

About Amanda:
Hi! My name is Amanda Turbeville, and I am originally from Shoreview, MN. I moved to the Fargo-Moorhead area in 2018 to pursue a degree in Human Resources Management at NDSU. Shortly after graduating in the fall of 2020, I began my career with Cardinal IG. I was originally hired as the Human Resources/ Administrative Assistant. After nearly a year in this position, I transitioned into the Human Resources Manager role. This is my current position, and I can truly say that it is my dream job! I have found great joy in building connections with our teammates and serving as a resource for them in various ways. Outside of work, I am married to my wonderful husband, Nate. We have been married for a little over a year and have two cats and a dog together.

Why do you do what you do?
In my current role, I serve as the Human Resources Manager for Cardinal IG. My role encompasses several responsibilities including payroll and benefits, overseeing the hiring process, coordinating wellness initiatives, ensuring compliance with laws and regulations, and more. My favorite part of my job is building connections with our teammates. Our teammates are incredibly hard-working, unique, and brilliant in so many different ways. They continually inspire me, and I love having the opportunity to act as a resource for them.

What was your first job? What did it teach you?
My first job was as a cashier at a grocery store. This job taught me many things including customer service, organization skills, and how to handle multiple issues at once. The most important lesson I learned, though, is that you can treat every person you meet with kindness and respect to impact the outcome of a situation. There were many instances where customers would be having a rough time, and I continuously discovered that extending extra grace and kindness could change the course of their day. You never know what someone else is going through, so always choose compassion.

Why is our United Way important to you?
United Way is such a vital organization in our community. Their mission to prevent hunger and homelessness, prepare children to succeed, and strengthen families to invest in the future of our community is so valuable. I love how the United Way connects with other organizations and uses their funds to make a larger impact. I also appreciate that no matter what the amount is, every donation is genuinely appreciated and contributes to making a big difference in the lives of community members in need.

A motto she lives by:
“The world is changed by your example, not by your opinion.” – Paulo Coelho

Her pump-up playlist must-have:
“Don’t Stop The Music” by Rihanna

Tara’s recommendation on a good podcast to foster your leadership skills:
The “Dare to Lead” podcast by Brené Brown. Brene Brown is a known Social Worker who is most notable for her research on vulnerability, courage, shame, and empathy. Dare to Lead Podcast talks about leadership by exploring these topics.

A life lesson Tara has learned so far:
It’s totally okay to ask for help. Trust me, this has been my most hard-earned life lesson—mostly learned after pretending I knew how to fix everything myself and failing miserably.

About Tara:
Hello! I was born and raised in Willmar, MN, and in 2020, I moved to Fargo, ND, to attend Minnesota State University Moorhead. I graduated in 2023 with dual bachelor’s degrees in Sociology and Social Work. My social work journey began as an intern with the Cass Human Service Zone, where I quickly became passionate about the mission and impact of the organization. This led to me transitioning into a full-time role, where I continue to dedicate myself to supporting families and children during some of their most vulnerable moments. My love for the Fargo community has grown deeply, and I have since made the decision to settle here and establish my family. I am a single mom to an energetic 4-year-old boy who fills my days with laughter!

What are you hoping to gain from the United Way 35 Under 35 Women’s Leadership Program?
I’m hopeful that the United Way 35 Under 35 Program will help me build the confidence to step into spaces that currently feel out of reach. I’m excited for the opportunity to grow, challenge myself, and gain the tools needed to take on new leadership roles and make a stronger impact.

What drives you?
My greatest drive in life is helping others in any way I can. I am deeply passionate about making a positive difference, whether through direct support, offering guidance, or simply lending a listening ear. I believe that every person has a unique story, and I find great fulfillment in hearing those stories and understanding the experiences that shape individuals. Building genuine connections with others is something I truly value.

What is one hope you have for our community?
I am deeply passionate about supporting pregnant mothers struggling with addiction in our community. It’s a cause close to my heart, and I hope to one day make a meaningful impact in this area, providing the care, resources, and support needed to help these women and their families overcome their challenges and build a brighter future.

Why is our United Way important to you?
United Way has been an invaluable resource in our community, providing essential support to those in need and ensuring access to the critical resources that so many families rely on. By fostering a spirit of collective responsibility, building strong partnerships, and creating sustainable solutions, United Way has helped strengthen our community and improve the quality of life for everyone. It’s a powerful reminder of what can be accomplished when we come together to support one another.

A motto she lives by:
“The purpose of life is to discover your gift. The work of life is to develop it. The meaning of life is to give your gift away”
– David Viscott. This always serves as a reminder to me that a life lived with purpose, effort, and generosity is one of true fulfillment and meaning. Seeing our potential not just as something to treasure but as a means to uplift and inspire others.

Her pump-up playlist must-have:
Being a die hard 90’s country music fan and a redhead myself Reba McEntire’s “Fancy” is a sure-fire guarantee to pump me up. (How can you not want to sing along to this song? 😊)

Kayla’s recommendation on a good podcast to foster your leadership skills:
Start With Why by Simon Sinek, has changed how I view leadership by shifting the focus from tasks and outcomes to purpose and inspiration. I’ve realized that great leaders don’t just tell people what to do or how to do it, they inspire by clearly communicating why the work matters. It has encouraged me to lead by example, prioritize meaningful goals, and create a culture where people feel truly connected to a greater purpose. Dare to Lead by Brené Brown emphasizes the importance of vulnerability, courage, and authenticity. It taught me that true leadership isn’t about having all the answers or maintaining control, it’s about fostering trust, creating meaningful connections, and being willing to take risks, even when it feels uncomfortable.

A life lesson Kayla has learned so far:
Life has taught me that the greatest rewards come from the relationships we build and nurture and the commitments we honor. Through creating meaningful connections, dedicating myself to my family, and pursuing my career with passion, I’ve learned being genuine and authentic is everything and allowed me deeper and more meaningful connections from friends to patients. Dedication is also not perfection (which is challenging for me) but prioritize what matters most and persistence can create wonderful opportunities. These lessons remind me daily of what truly matters: the people I love, the work I’m passionate about, and the legacy I strive to leave behind.

About Kayla:
I was born and raised in Wahpeton, ND, attending the University of Mary completing my undergraduate degree in Athletic Training and pursued my doctorate degree in Physical Therapy graduating in 2015. My high school sweetheart and I moved back to the Fargo area in 2015, got married, started our careers and have never left! After starting my job at Apex I found my passion in the field of pelvic health, receiving my board certification in women’s health in 2020. I am a passionate advocate for pelvic health with a mission to educate and empower my local community to make pelvic health services accessible and widely understood. My ultimate goal is to help individuals achieve an improved quality of life and well-being. When I am not at work, my mom duties are in full swing between a 7 and almost 3 year old. We are a very active family loving everything outdoors, summers at the lake, trips to the beach and spending time together with friends and family.

What drives you?
What drives me is seeing my patients reclaim the activities and joys they thought they’d lost. Hearing, ‘I wish I would have known about pelvic PT sooner,’ fuels my passion to spread awareness and provide care that truly changes lives. In many countries, pelvic health services are a standard part of postpartum care, and I’m passionate about shifting that standard here in the U.S. to ensure more people have access to the care they need.

What is one hope you have for our community?
I hope for a community where mental health is openly discussed, supported, and treated with the same importance as physical health. Breaking the stigma surrounding mental health is essential for fostering a culture where people feel safe seeking help and supporting one another.

Why is our United Way important to you?
United Way is important to me because it embodies the power of community and collaboration. By bringing together resources, people, and organizations, it tackles the root causes of challenges that affect our community. Its mission also aligns with my belief that no one should face challenges alone. Supporting the United Way means investing in the well-being of our entire community and ensuring everyone has the opportunity to thrive.

A motto she lives by:
Progress over perfection.

Her pump-up playlist must-have:
“This Is Me” by Keala Settle from The Greatest Showman

Kelsey’s recommendation on a good book and a good podcast to foster your leadership skills:
I really enjoyed The Slight Edge by Jeff Olson. I think it has some simple but powerful concepts that can be applied to many areas of life. I think it provides practical and actionable approaches that you can apply to daily life/habits. I thought it was a really motivational and inspiring read!
For podcasts, I like listening to Mel Robbins and The Ed Mylett Show! Both of these podcasts I found within the last year, and I think they’ve inspired me to get out of my own way. I think both podcasts pose some interesting topics and questions that have helped me grow both personally and professionally.

A life lesson Kelsey has learned so far:
You don’t have to outpace anyone and sometimes it’s ok to grow slow. Also, time is such a precious thing and it moves quickly. Slow down, be more patient with yourself, and be present. We live in a world of a lot of busyness, distraction, and rushing. Be intentional with your time, how you spend it, who you spend it with.

About Kelsey:
I grew up on a farm in rural North Dakota. I went to college at NDSU and received a bachelor’s degree in accounting. My husband John is also an accountant (nerds unite!), and we have two kids, Harrison and Adeline (Addie). I’ve worked at Eide Bailly for 7.5 years. I truly enjoy what I do, and my co-workers are the best! When I’m not working or chasing our two kids around, I enjoy reading, getting a good workout in, doing puzzles, or catching up on the latest Netflix/Hulu/Apple TV shows!

What are some wins you are celebrating?
Last year I started a morning routine that included 10-15 minutes of reading a personal development book/devotional and working out for at least 30 minutes. I’ve stuck with this pretty consistently for the last 9 months and it’s the first time I’ve stuck to a fitness/wellness routine for this long. It’s a win in my book and I’m excited to continue it!

What is one hope you have for our community?
One hope I have for our community is that is continues to prosper and thrive. I feel like there are many activities and organizations throughout the FM community that you can be involved in, and I love the variety of that. I grew up in a very small town and though Fargo is big, I still feel it’s a very welcoming place, the people are friendly, and it’s been a great place to raise our family. Though both my husband and I didn’t grow up here, we’ve formed many great relationships here and really enjoy the community! I think improving our community to make the best it can be is important for us and even more important for our kids because they will be part of the next generation.

Why is our United Way important to you?
United Way has an extremely positive impact on our community. They work to address critical needs within our community so vulnerable families have access to essential services. It’s inspiring to hear the stories and various ways United Way has impacted our community. You never know when you may go through a hard or tough time so to me it’s important that this work continues within the community to help provide services and strengthen and support people when they need it most.

A motto she lives by:
The motto I live by is that everything happens for a reason. Life can be unpredictable at times but knowing there’s a purpose behind everything helps me navigate the tough moments and fully appreciate the exciting ones.

Her pump-up playlist must-haves:
Anything by Taylor Swift or Morgan Wallen!

What is a professional development experience that changed the way you view leadership?
One professional development experience that truly stands out was with a coworker and former mentor, someone who was highly experienced in corporate education and career development. He would often say, “Get comfortable being uncomfortable,” and reminded me that the only constant in life is change. These lessons have profoundly shaped my approach to both personal and professional growth. They taught me to embrace discomfort as a catalyst for learning and development, while also recognizing the power and potential that comes with change.

Who are some people who have been influential on your journey?
I’ve been fortunate to have incredible mentors throughout my life who have shaped me into the person I am today. These include inspiring coworkers, my mom, and my grandma.

From strong and talented colleagues, I’ve learned how to grow professionally and navigate the path to success with confidence and purpose. My mom has been my greatest teacher in kindness, showing me how to treat others like family and lead with heart. And my grandma—what an extraordinary woman! She’s the one who sparked my love for fashion and interior design and taught me the importance of strength, resilience, and pursuing my dreams fearlessly.

About Chloe:
I grew up in the Twin Cities, calling Maple Grove, MN, home. After high school, I attended NDSU (Go Bison!), where I earned my degree in Marketing and Communications in 2015. Fargo-Moorhead quickly captured my heart, and I knew it was the perfect place to build my home and career.

Since then, I’ve been lucky to channel my love for marketing and relationship-building into several rewarding roles. Today, I work as the Marketing and Professional Relations Specialist—Optometric Liaison at Vance Thompson Vision. Combining creativity and connection every day with a team that feels like family!

When I’m not working, you can find me at the lake in Walker, MN, soaking up the sunshine with Jake, and our mini Goldendoodle, Kota.

What is a fun fact about yourself?
I grew up selling Christmas trees at the Minneapolis Farmers Market. One part of our family farm was dedicated to Christmas trees, so I ended up learning a whole lot about them! Let’s just say I know more about Christmas trees than I would like to admit to!

What is one hope you have for our community?
One hope I have for our community is that it continues to be a safe, supportive place to raise a family, where parents feel confident about the future and the opportunities available to their children. It’s important to me that our community offers ample career development opportunities and a strong educational foundation for kids, so everyone can achieve their goals. I also want our community to be a place full of joy and fun, where people can come together and enjoy life. Improving our community matters to me because I want it to be a place where families can thrive, both professionally and personally, and where people feel connected and supported.

Why is our United Way important to you?
Our local United Way is important to me because it’s all about making our community a better place. They focus on key areas like education, financial stability, and health, with their work having a real impact on people’s lives. I love knowing that by being involved, I’m helping make a difference for local families and individuals, and contributing to a stronger, more resilient community. Their mission is something I genuinely believe in, and I’m proud to be a part of it.

A motto she lives by:
I have taught my kids the mantra, “in this family, we can do hard things”- and it is something I live by.

Her pump-up playlist must-haves:
Our family’s top played songs of 2024 on Alexa were “Pontoon”, “Party in the USA”, and “Soul on Fire”. At first I found it funny, but now feel like it accurately represents us- we love the lake, we love to have a good time, and we love Jesus!

What is one book that changed the way you view leadership?
“Good Inside” by Dr. Becky Kennedy. I originally read this with hopes that it would help me be a better leader to our children, but was blown away at how these concepts can be applied to relationships of all kinds. It has changed the way I communicate with everyone- personally and professionally.

Who is someone who has been influential on your journey?
My inspiration to lead comes from my manager, Laura Morris. She has paved the way at advocating for females to feel empowered in what was once a mostly male-dominated industry. She demonstrates inclusivity with her kindness to our patients, has fought for her voice to be heard when it matters most, and cares to move the needle forward in our profession.

She allows me to be recognized as a human and mother in the workplace, and not just a number. She is the ultimate “girl-boss”, and her work is going to have a positive effect on future female generations to come.

About Carly:
I was born and raised in the Minneapolis area, where I basically lived in my backyard pool each summer as a kid. I learned about teamwork early on with my involvement in year-round sports. My husband is my high school sweetheart- we met on the cross country running and skiing teams. We’ve run half marathons and skied full marathons together. We both moved to Fargo to attend NDSU (Go Bison!), and I received my Doctor of Pharmacy in 2014. I accepted a staff position at Dakota Clinic Pharmacy, and my husband purchased a small local business in town- so we planted our roots in Fargo after graduation. I have been with Dakota Clinic for 10 years and recently upgraded my title to “Pharmacy Manager”. I work with a great crew, and I am proud to serve patients in the FM area. After years of struggling with infertility, my husband and I were blessed with three amazing rainbow babies (ages 5, 4, 7 months). I love being a mom more than anything, and it is a title I don’t take for granted. In our free time we love to make memories with our kids. We have a goal of trying to take two family trips a year- in hopes to eventually make it to all 50 states. I also love spending summers at the lake with my family-we do a huge fourth of July boat parade every year, and last summer I swam across the lake with my 68-year-old mom!

What is one hope you have for our community?
I am passionate about improving childcare affordability and accessibility in our community. I’ve witnessed parents forgo fruitful jobs because they can’t afford childcare, and others that can’t find a center with openings. This structure also needs to involve in better compensation and educational resources for childcare workers. I truly believe investing in our children is investing in the future.

Why is our United Way important to you?
I love that one of United Way’s Bold Goals is to provide access to resources to help children succeed. Investing in our children’s future is something that I am passionate about. I am honored to have the opportunity to have a small part in such an amazing organization.

A motto she lives by:
“Choose kindness every day.”

Her pump-up playlist must-have:
Any song by Blink-182

What is one book that changed the way you view leadership?
I recently read Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High-Performance Teams by Brian Gottlieb. The book focuses on getting the best out of people by creating a team aligned around a common purpose. It emphasizes the importance of leading with empathy, understanding the challenges your team faces, and fostering an environment where people feel valued. One key takeaway is that leadership goes beyond just managing tasks – it’s about building relationships, offering support, and lifting others up.

Who is someone who has been influential on your journey?
One person who has been influential in my journey is my high school softball coach, Kent Christian. His work ethic and passion for the game set an example that continues to inspire me today. I learned the importance of dedication, perseverance, and pushing through challenges from him. Whether it was early morning practices, extra drills, or pushing us to be better every day, he instilled a sense of discipline and commitment that goes beyond the game.

About TyLynn:
I grew up in the little town of Middle River, in northern Minnesota. After high school, I moved to Jamestown, North Dakota, to attend the University of Jamestown. There, I earned my Bachelor’s Degree in Business Administration and spent my days on the softball field – go Jimmies! These days, I call Barnesville, Minnesota, home, where I live with my husband, Jordan, and enjoy the charm of small-town life. I’m currently a Senior HR Business Partner at Butler Machinery Company. A role that lets me embrace my love for building relationships and connections. I thrive on collaborating with teams, tackling unique challenges, and creating HR strategies that help the business and people grow together. When I’m not working, you’ll likely find me spending quality time with friends and family or planning our next travel adventure.

What was your first job? What did it teach you?
My first job was as a waitress at our small hometown café. It taught me how to communicate with all kinds of people and how to provide great customer service. I learned how to juggle multiple priorities, how to make coffee, and even learned a few dice games with the regulars.

What drives you?
People – specifically, knowing each connection with a person can be impactful to them, as well as myself. There’s nothing more fulfilling than seeing people feel valued and supported.

Why is our United Way important to you?
United Way is important to me because it focuses on making a direct, positive impact in our community. I appreciate how they connect individuals, organizations, and businesses to work toward a common goal of creating a stronger community. The work United Way does aligns with my passion for serving others and making a meaningful difference.

A motto she lives by:
Leave small fights for small fighters. It’s a reminder to focus on what truly matters and not get caught up in petty disagreements or distractions. Life’s too short to waste energy on things that won’t contribute to my growth or goals. Instead, I’d rather invest in meaningful challenges, personal development, and building the bigger picture.

Her pump-up playlist must-have:
“Good Day” by Forrest Frank

What is one book that changed the way you view leadership?
Great by Choice: How to Manage Through Chaos by Jim Collins
The book emphasizes that greatness is more about action, discipline, and consistency than it is about luck or circumstance. The book highlights how some companies thrive, even in times of chaos and uncertainty because of their leaders’ ability to make disciplined, strategic decisions. This perspective shifted my focus as a leader – intentional choices, commitment to values, and staying grounded when challenges come is more important than luck or good fortune.

About Kelcey:
I’m a female INTJ, so I like efficiency, honesty, and ambition. I went to UND to receive my bachelors in Accountancy and am an active Certified Public Accountant. I’ve recently ventured into entrepreneurship and started an Airbnb.

My day job is the Chief Financial Officer for BeMobile, Inc, a Verizon retailer with 82 locations across the country from Maine to California. My role keeps me busy managing financial strategies, cash management, and operating budgets but when the workday ends, I shift gears.

At night, I come home to my college sweetheart Lawton and am a mom to two incredible daughters Dolly (9) and Ellory (4 months). As a dedicated parent, being actively involved in my children’s lives is one of my greatest joys. From playdates to bedtime stories, I love being present in their lives.

Outside of work and parenting our family loves to be active. We’re all about hiking, mountain biking, wakeboarding, skiing (snow and water), and running – anything that gets us outdoors and moving. It’s a constant balancing act, but I thrive in the ability to lead in both my personal and professional life.

What is one hope you have for our community?
One hope would be to end teen homelessness in the FMWF area. I believe every young person deserves the opportunity to grow, learn, and thrive regardless of their circumstances. Improving our community by addressing teen homelessness not only uplifts the hundreds of individuals impacted in the FMWF community but helps create a brighter future for these individuals.

What are some important life lessons you have learned?
Some important life lessons I’ve learned include stepping out in faith when God calls me to something new. Trusting in His plan, even when it feels uncertain, has opened doors I never imagined. Taking the risk of leaving a great job and start an Airbnb required a lot of faith and obedience. It was a leap, but it taught me the importance of being adaptable, embracing new challenges, and finding success in unexpected places. These experiences have reinforced the idea that growth often comes from stepping outside of my comfort zone and leaving my plans open to God.

What are some favorite things to do in our community?
One of my favorite things to do in our community is engage with the vibrant and active Faith Community in Fargo-Moorhead. There’s always something happening, whether it’s attending services at the wonderful local churches, attending conferences like Faith Forward, or supporting the incredible Christian schools. A special shoutout to Park Christian School, which plays such an important role in shaping the next generation of Christian leaders. I also appreciate the extracurricular faith-minded organizations, like Upwards Sports, that support youth sports while fostering character, teamwork, and faith. It’s so uplifting to be part of a community that values faith, service, and growth.

If you could go back in time, what advice would you give yourself?
Don’t follow what everyone else is doing, comparison culture is overrated. Evaluate your priorities often and remember it’s okay to be different. What works for others might not be your path, and that’s totally fine. Trust your instincts and make decisions based on what truly matters to you. Be bold, trust God, and don’t be afraid to do things differently.

Why is our United Way important to you?
It creates a tangible impact right where we live. It’s more than just donating money, it’s about supporting our community, helping neighbors in need, and fostering a spirit of kindness and connection. I’ve seen firsthand how even small acts of giving can make a huge difference in someone’s life. United Way not only provides resources and support but also brings people together, proving that when we care for each other, we build a stronger, more compassionate community for everyone. It’s the heart of what makes the FMWF community special.

A motto she lives by:
“It’s a Good Day for a Good Day.”

Her pump-up playlist must-have:
“Roar” by Katy Perry – it was a song I played in the car before taking each of my CPA tests and it still gets me pumped up when I need a little extra motivation.

What is one experience that changed the way you view leadership?
Last year I was able to listen to John Miller present on the QBQ or “Question Behind the Question.” It was about personal accountability and how many times we ask the wrong question that puts the blame on someone or something else, when we should be asking what we can do to fix or improve the situation. I find myself coming back to this on a daily basis and have used it both in work and in my personal life. I ended up reading Miller’s parenting version of this afterwards as well and it’s really helped me become a better parent

About Annie:
Hello! I’m Annie Dafforn – mother, wife, controller, and lifelong learner. I great up in a small town in north central North Dakota (Willow City) and then moved to Fargo for college. My time at NDSU made me fall in love with the Fargo community. For me it’s the goldilocks of places to live. Not too big, not too small and it has a Target. I work in the accounting field and love numbers and puzzles. I’ve been fortunate to work at several great places and most recently joined the team at Corwin Automotive Group. My favorite part of any job is identifying issues, fixing issues, and making my team and processes more efficient. Outside of work I am a wife and mother of two incredible little humans. My daughter is 4 and my son is 8 months old, so we stay busy chasing them around and laughing at all the new things they come up with. We also have a Shiba Inu named Kira who is getting to be an old dog but still adds to the chaos and entertainment in our house.

What is one hope you have for our community?
One hope for our community that I have is that every child is able to receive a quality education and the support they need to succeed no matter what life circumstance they come from. I think education can be the biggest tool in helping someone change their situation and my heart breaks for any child that runs into obstacles that prevent or hinder that. As a community I think we need to devote the resources and funds needed to support our educators and those in the school systems that can help children succeed and break generational cycles.

Some people who have been influential in her journey:
I grew up in a rural farming community where my parents worked hard but always kept family as their first focus. My Dad farms and will put in really long days but always does it with a smile and an upbeat attitude. My Mom worked for the Farm Service Agency and took pride in her work but also made sure to make it to all of mine and my brother’s school activities. I’ve also been lucky to have some great women leaders throughout my professional career that have shown me how to be a servant leader and have helped me with my transition to being a working mom. Megan Schreiner, my former manager at Goldmark, has inspired me to keep challenging myself and believing in myself. She works incredibly hard, gives back to her community, and also rocks the Mom role as well. She’s been a great influence in my life and continues to show me how to put in the work and know when to and how to prioritize the important things in life.

What are some important life lessons you have learned?
The greatest lesson I’ve learned about life is that you can’t really control anything except yourself and your attitude or reaction.

Why is our United Way important to you?
I had a mentor that once explained United Way as a mutual fund for donation money. Having an accounting mindset this really helped me to see how important United Way is to our community. I have always wanted to give back but sometimes don’t know where the best place is to give money and time to. I also was able volunteer on the United Way Community Impact Review Panel last year, which opened my eyes to how funds are disbursed in our community and how much intent and strategy goes into making these decisions.

A motto she lives by:
“Do One Better” means going beyond what’s expected, like holding the door for someone five steps behind or picking up trash on a walk. These small acts have a positive impact on the world around me, leaving others smiling and reminding us all of the power of kindness.

Her pump-up playlist must-have:
“Hey Ya” by Outkast

What are some books that have changed the way you view leadership?
The Let Them Theory by Mel Robbins is a must-read for everyone. This book has guided me both professionally and personally. I often refer to it, especially when trying to understand employees and their life choices. It teaches me to “Let Them” figure things out while providing the tools they need to succeed – “Let Me.” I can’t change others, but I can offer the knowledge I have. It also reminds us to embrace our authentic selves and not be weighed down by comparison.

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin was recommended by my husband, and although I was skeptical (I’m not usually drawn to military books), I couldn’t put it down. While I’ve always embraced Extreme Ownership, this book deepened my understanding of how taking full responsibility for both my professional and personal life is essential. Owning my mistakes and learning from them has become a core principle.”

About Molly:
I’m a proud mom to two amazing daughters, Lydia (9) and Emersyn (5), and a deeply honored military wife to Joe, a Staff Sergeant with the 141 MEB here in Fargo. We live in Moorhead and cherish spending time together—whether it’s playing board games, enjoying the outdoors, or relaxing at our lake place on the pontoon. I’m also rarely without a book in hand. Professionally, I oversee the Human Resources department and worker’s compensation function at Trail King Industries, where I provide customer service to employees, assist with benefits selection, and support recruiting, training, and legal compliance efforts. Outside of work, I’m passionate about giving back to my community, coaching DGF Girls Softball Club, and mentoring young girls through BIO Girls.

What is one hope you have for our community?
My hope for our community is to continue fostering an environment that prepares children for success. As a mother of two daughters, I want to ensure they have the tools and resources needed to become responsible, contributing, adults. This means providing safe spaces for them to learn, play, and grow—whether in schools, parks, or on trails—so they can thrive and reach their full potential.

If she could meet anyone, it would be…
It would mean the world to me to be able to meet my mom as a grandmother. I lost her when I was 16, and I’ve spent more than half my life without her love, guidance, and presence. The thought of watching her with my children would fill my heart with so much joy, and I truly believe she would be the most incredible grandma.

What are some important life lessons you have learned?
One of the most valuable life lessons I’ve learned came in 7th grade, when my dad told me to always act professionally—no matter the time or place. You never know who is watching or the company you’re keeping, so it’s crucial to always present your best self. To this day, to me, professionalism means showing up with honesty, integrity, and loyalty, whether with my family or in my professional life. This lesson has also taught me empathy, allowing me to approach others with respect and compassion, while still maintaining a commitment to integrity and excellence in all my interactions.

Why is our United Way important to you?
United Way plays a crucial role in connecting resources to those in need, helping everyone in our community. I deeply appreciate their commitment to supporting children in our area. One example is the backpack drive, which provides local kids with the supplies they need for school. This simple yet impactful gesture not only prepares children for success but also sparks a sense of community and generosity that’s visible to all.

A motto she lives by:
Grateful people always find more to be thankful for. Even in dark times, I believe we can always find ONE thing to be grateful for or that makes us happy. I’m trying to be more intentional about practicing gratitude and appreciating what I have.

Her pump-up playlist must-haves:
“My Songs Know What You Did in the Dark” by Fallout Boy and “Good as Hell” by Lizzo.

What are some books that have changed the way you view leadership?
I just started The Let Them Theory by Mel Robbins, but it has already had a ripple effect on my life experiences. As sort of a control freak, the phrase “Let Them” pops into my mind and I realize I don’t have to control every situation. I can use my energy to control what I can control and let go of what I can’t. It’s also an important reminder that we are all unique individuals and should let others be who they are.

About Shantae:
I grew up in Pollock, SD, a tiny town along the Missouri River where my youth felt like a country song. I married my high school sweetheart. Ben, and we settled down in Fargo after attending NDSU. We live in north Fargo with our 3 sweet sons. I work for Gate City Bank as the Residential Appraiser Supervisor where I get to work with an awesome team that is our internal Appraisal and Evaluation Department at the bank. Outside of work and being a mom, I enjoy spending as much time as possible at the lake in the summers and traveling. I also enjoy reading and working out.

What is one hope you have for our community?
I hope that our community can continue to recognize, learn more about and have more resources available for mental health issues-especially in our youth. I think this has come a long way nationwide in the past decade, but I believe we have a long way to go. Improving the mental health of our youth is important as they are the next generation that will be hopefully thriving and running our community. I want Fargo to continue to be a safe place people want to live, work and grow their families.

What was your first job and what did it teach you?
My first job was a CNA at a nursing home. I was in high school and truly learned how to work hard. I also learned humility and how to connect with our older generation. It also made me thankful to be able to move my body. If I need motivation to exercise, I remember how lucky I am that I can still do all the things I want to do.

What are some important life lessons you have learned?
Never underestimate the power of one meeting, encounter or experience that could change the trajectory of your life. I fully believe that you have to work hard for things, but I also believe in the power of connections leading you to where you are supposed to be.

Why is our United Way important to you?
It’s so important to have an organization focused so strongly not only on improving our community, but bringing awareness to the various issues our community is struggling with. Our United Way doesn’t just talk the talk, they walk the walk and encourage others in the community to do the same. I love that they are also focusing on mental health issues in our community because I believe this is something we all have so much more to learn about.

About Kailey:
Hello, my name is Kailey Boraas, an aspiring hair braider and someone who thrives on developing long lasting relationships. Originally from Big Lake, MN, and like many, I relocated to the FM area to attend college at Concordia College where I studied finance. Concordia instantly felt like home that provided a warm and inviting community with the opportunities of a larger city. I am also a graduate of the three-year American Banking Association Trust School where I obtained my Certified Trust and Fiduciary Advisor (CTFA) credentials. As a Trust Officer with First Western Bank & Trust I help manage and grow wealth for individuals and families, while placing focus on their big picture planning. The best part of my job is being able to work with multiple generations, witnessing firsthand the positive impact of thoughtful financial and estate planning, and building strong relationships along the way. Outside of work, my husband and I live in West Fargo, where we are raising our two young girls, Nora (4) and Hallie (1). Our family enjoys playing games, with our toddler’s favorite being “Hurry Up, Chicken Butt” which always brings joyful giggles. I am deeply committed to raising our girls to be strong, confident, kind, and compassionate individuals, teaching them the importance of kindness and a positive attitude.

Who are some people who have been influential in your journey and why?
Throughout my personal and professional developments, I’ve been fortunate to have a number of influential mentors and family members who have been in my corner cheering me on throughout the different phases of life.
To dive in more specifically, my parents have been a constant source of inspiration. They have always encouraged me to pursue my dreams and take risks, and their unwavering support has given me the confidence to do so. I remember countless conversations with them, where they offered advice without judgment, always asking me thoughtful questions that allowed me to reflect on my own path. Their ability to be present, both physically and emotionally, has shaped the way I approach relationships, both in my personal life and professionally.
As I raise my own daughters now, I often find myself leaning on the lessons they taught me—showing my girls the same love and support that helped me grow into who I am today. I strive to be that level of support and encouragement to my children, and my colleagues.

What is one hope you have for our community?
Access to quality childcare for everyone. When I became a first-time mom a few years ago I quickly discovered that this truly takes a village and that I wasn’t my best self if I was overly stressed or worried about her. I could not be where I am professionally if I would not have had the best people caring for our new baby and am very fortunate to have the care that we have. By having access to quality, and affordable, childcare in our community we will continue to see women rise and build themselves and our organizations to new heights.

A motto she lives by:
Change is only hard for the unready.
– Cy Wakeman

Her pump-up playlist must-haves:
“Sunshine” by NEEDTOBREATHE or “Temperature” by Sean Paul

What is a book that has changed the way you view leadership?
Cy Wakeman’s No Ego has shaped the way I view leadership by challenging traditional norms and offering a refreshing perspective on workplace culture and human behavior. One of the core takeaways that resonates is the emphasis on “ditch the drama” mindset. In all situations, personal and professional, we internally tend to add drama to a situation in our heads that does not exist. Rather than focusing on managing people’s emotions or avoiding difficult conversations, the book encourages leaders to engage with reality, take responsibility, and foster a culture of accountability. This philosophy has influenced how I lead by reminding me that true leadership is not about making people feel comfortable or indulging their egos—it’s about inspiring them to be their best selves and embrace the reality of the challenges they face.

What are some of your favorite things to do in our community?
Our family loves to take long walks on the diversion and loop through Rendezvous Park in West Fargo, or another favorite are the trails at MB Johnson Park. As well as checking out the latest family fun activities around town that have really grown over the last few years, one of our favorites is Rustad Recreation Center in West Fargo.

What are some important life lessons you have learned?
That being nervous about doing something new means you care.

Why is our United Way important to you?
Our United Way is so significant because they are bringing people and resources together across our community. United Way is raising awareness of issues that some are unaware of and providing access to tangible solutions that we can all be a part of.

About Annalise:
Hi! I’m Annalise and I was born and raised with my 4 siblings on a farm outside of Elkton, SD; a small community of about 700 people. I’m a loud and proud Jackrabbit, attending South Dakota State University for my bachelor’s and master’s degrees in education. My husband, Tyler, and I moved to Fargo in 2018, and it’s been a fun time acclimating to all the green and yellow. I’ve been a teacher for 11 years, the last 6 of those years with West Fargo Public Schools working with Career & Technical Education at the High School level.
My husband and I have two kids, Ronyn (6) and Lakyn (3). They’re the reason our cheeks hurt from laughing and why bedtime is never early enough. As a family, we love going on walks and bike rides and hitting up all the fun indoor playgrounds the community has to offer.
I’m an outgoing and social person who thinks they are funny, but only if you like dry humor in the form of witty comebacks. At the end of the day, I just want to make people laugh and do my best to make sure they feel valued and cared for.

What is one hope you have for our community?
A hope I have for our community is for greater access and inclusion opportunities for adults with varying abilities. Whether it’s a physical disability, intellectual disability, or emotional disability, all individuals with all types of abilities have so much to offer, and I’d love to see more representation of those individuals in the community. Unfortunately, so much of what people know or understand about different abilities is outdated and lacks accuracy. I believe this has created gaps in acceptance and opportunities for integration within different parts of our community. We have a variety of coordinated and available opportunities for individuals who are school aged, but when adulthood comes, so does isolation, as many of those opportunities and connections are lost or not as strongly supported. It would be a dream to have this type of integration and support to be a natural part of community planning and business development.

Two mottos she lives by:
Either “we can do hard things” or “it is what it is.” Nothing special, but these are two things I say to myself whenever I’m in a place where I feel like something is too hard.

Her pump-up playlist must-have:
“…Ready for It?” by Taylor Swift

What is a book that has changed the way you view leadership?
Think Again: The Power of Knowing What You Don’t Know by Adam Grant – the book is about reconsidering how we think in order to cultivate and develop a mindset that is flexible and adaptive, which in return supports a happier life, personally and professionally. Conversations where we don’t agree, lack knowledge, or are being challenged are not easy and it’s normal to want to avoid them. This book provides tools and strategies to rethink conversations and actions to be a moment for growth and opportunity, instead of regret and discomfort.

What drives you?
My kids, Ronyn & Lakyn. If there is something I can partake in that has potential to have positive impacts on their future, I take it. Whether it’s related to their education, opportunities, or equitable experiences, I want nothing more for them to grow up in a community and society that values their perspectives and accepts them for who they are.

What are some important life lessons you have learned?
You are not defined by your mistakes. For a period of time longer than I would like to admit, I let the weight of my mistakes and poor choices define my worth and hold me back from really growing as an individual. I got to a place where I realized that the person I was back then, making those mistakes, and the person I was in in the present moment, letting it weigh me down, were two different people. Letting go of that “baggage” was a powerful moment.

Why is our United Way important to you?
As an educator, I see and understand the impact that poverty has on kids, families, and the community. Most people wouldn’t believe many of the struggles our youth and families face. United Way’s mission to end poverty in our community and support individuals from all walks of life is invaluable. I think about how impactful it is on an educational experience when kids in our schools can feel safe, cared for, and aren’t hungry. It’s a necessity for growth and success. Our kids are our future, and we need to be able to provide for them as a community when their immediate situations aren’t.

About Kasey:
Originally from Coon Rapids, MN, I moved to Fargo to attend college at North Dakota State University. I graduated in 2020 with a degree in Marketing & Hospitality. I fell in love with the supportive and friendly nature of the Fargo community and knew it was the perfect place to start my career as a young professional.

I have a passion for all things marketing and bringing a brands vision to life. I am also a fitness enthusiast who is passionate about community wellness and healthy lifestyles. In my current role as Marketing & Communications Manager at Family Wellness Fargo, I am so fortunate that I get to align these passions with the work I do each and every day!

I am an animal lover and have a cat and dog as pets and I live in South Fargo with my Fiancé. On the weekends, you can find me at a fitness class, coffee shop, brewery, or trying out new restaurants in town.

What is one hope you have for our community?
Keep supporting small businesses! We have so many local gems that make this community so unique and it’s up to us to keep them strong. We have lost so many good restaurants, coffee shops, stores, etc. recently that were locally owned, so I’ve been making it a mission to give the local vendors some love over a chain or large corporate option. This is important to me because it directly affects the people in our community and stimulates the entrepreneurial dream.

If you could go back in time what advice would you give yourself?
It will all work out. I have spent so much time worrying about things I cannot control, and it has always ended up working out one way or another. Maybe not always the way I planned, but I have learned to trust the process and believe in positive outcomes.

A motto she lives by:
“Change begins at the end of your comfort zone.”

Her pump-up playlist must-have:
“Formation” by Beyonce

What drives you?
What drives me is the pursuit of being a better version of myself. I am constantly trying to learn, grow and improve so I can show up better for the people around me.

What are some important life lessons you have learned?
Getting out of your comfort zone is one of the most valuable life lessons I have learned, as it encourages personal growth, resilience, and self-discovery. By taking risks and embracing discomfort, we open the door to new experiences and opportunities for advancement, both personally and professionally.

Why is our United Way important to you?
United Way is important to me because it directly affects the needs of our community. I am passionate about the success of the FMWF and surrounding areas, and the people that belong here. I know the work the United Way does, along with their community partners, goes directly into homes and families that need it most.

About Carly:
I’m Carly—a lifelong music fan, wife, friend, neighbor, and Fargo local since ‘93. As VP & Senior Talent Buyer at Jade Presents, I have the privilege of booking, promoting, and producing live events at some of the region’s top venues, including Bluestem Amphitheater, UP District Festival Field, Fargo Theatre, Sanctuary Events Center, and other incredible spaces throughout the tri-state area and beyond.

My love for music started early and found direction at NDSU’s campus radio station, KNDS 96.3. As a student DJ and later part of the leadership staff, I discovered my passion for connecting artists I admire with audiences in my hometown. This “aha” moment inspired me to switch my major to communications which shifted my career path and even led to meeting my husband—a fun twist in my story!

I joined Jade Presents in 2012, starting in PR and evolving through various roles that gave me a deeper understanding of the business, and I was hooked. In March 2020, I was honored to be promoted to VP and partner—a milestone moment that also coincided with the start of a global pandemic. Despite the challenges, our team emerged stronger than ever, and I’m excited for what’s ahead as we continue to produce more world-class entertainment in 2025 and beyond.

Based in Fargo and focused on booking shows in tertiary markets like my hometown, I’m driven by a love for the underdog and a commitment to making these often-overlooked communities vibrant places to live, work and visit.

If you could go back in time and give your younger self advice, what would you say?
Buy the ticket, take the ride. It’s not that serious.

What is one hope you have for our community?
I’m passionate about improving offerings in our community to stay competitive and help keep talented people here and not lured away to other areas. This is the community where I’m choosing to invest and put down roots in, and I want it to be the best it can be.

A motto she lives by:
ABC – Always be curious.

Her pump-up playlist must-have:
“Don’t Tell The Boys” by Petey

What’s one activity that energizes you?
Habit stacking and checking off to-dos. It’s weird, but the little dopamine rushes I get from completing a task can be so motivating, I can even lose track of time doing it. Whether it’s daily routines, work or life to-dos, I love the satisfaction of checking off a list.

What is a book or training that has changed the way you view leadership?
No Bad Parts by Richard Schwartz shaped my perspective on leadership by introducing the Internal Family Systems framework. This views individuals, families, and teams as composed of different “parts,” each playing a vital role. Recognizing and valuing these parts for different scenarios creates a healthier whole, whether it’s shifting focus on a team or balancing my own drive for achievement with the need to rest. This mindset helps me stay open to new perspectives as a leader, even when my initial instinct is to disagree, fostering collaboration and adaptability.

“Crucial Conversations: Tools for Talking When Stakes are High” training highlighted key takeaways for navigating high-stakes conflicts with clarity and respect. Nearly a decade later, I still rely on these skills when I feel stuck.

What drives you?
At Jade Presents, our mission is to bring world-class entertainment to Fargo-Moorhead and similar communities that are too-often overlooked by major tours. While it’s sometimes easy to feel discouraged by comparisons to larger cities like the Twin Cities, Denver, or Chicago—or by the frequency of hearing “no”—it’s incredibly rewarding when persistence pays off and we secure that hard-earned “yes.”

What drives me is the opportunity to work with an amazing team and partners to showcase how truly special Fargo-Moorhead is, despite its geographic location and size. Each event is a chance to make a lasting impression on artists and fans alike, creating a ripple effect that brings even more talent and excitement to the area. The most fulfilling part for me is watching fans make unforgettable memories at shows, and knowing our work contributes to making the community an even better place to call home.

What are some important life lessons you have learned?
Never say never. Rejection doesn’t have to be the end of the story—persistence and adaptability can lead to success over time.
Focus on what you can control. Planning is important, but not every outcome is within your power.

Why is our United Way important to you?
United Way of Cass-Clay is important to me because they invest in and advocate for our community, focusing on populations who need the most support. Their work motivates me to invest in the community too, especially as I look forward to starting a family here myself. Supporting and working with this organization reinforces my desire to create positive change locally.

About Madison:
I am originally from Bismarck, ND, and have lived in the Fargo-Moorhead area since 2016. My educational journey began at Minnesota State University-Moorhead, where I initially pursued a degree in Elementary Education. However, my career path shifted, leading me to the field of Law Enforcement. I began my service with the Fargo Police Department in August 2020 and have been assigned to the Patrol Division ever since.

In addition to my core responsibilities, I hold multiple specialized roles, including Crime Scene Investigator, Police Training Officer, Crisis Intervention Trainer, and member of the Fargo PD Honor Guard. I am also a proud member of the Red River Valley SWAT where I serve as a Crisis Negotiator, further expanding my capacity to serve and protect the community on a larger scale. Personally, I have a 5-year-old son and a 2-year-old daughter. I’m happily engaged to my fiancé, Aaron, and diving headfirst into wedding planning! In addition, I share my home with a lovable (and quite fragrant) Basset Hound named Darla, a German Shorthaired Pointer named Odin, as well as a rescue cat named Bubbles!

Who are some people who have been influential in your journey and why?
I’m taking an unconventional approach with this answer, but one of the most influential people in my life has been my elementary school gym teacher, Mr. Kurt Weinberg. He instilled a powerful mindset in his students: “Never say never” and “Never say, ‘I can’t.'” Though he may not be aware of it, those words have echoed in my mind during some of my most challenging moments, motivating me to persevere through adversity. I’m deeply grateful for the mentorship he provided at such a young age, and I truly believe he helped cultivate a warrior mindset in everyone he taught.

If you could go back in time and give your younger self advice, what would you say?
Life may not always unfold as you envision, and that is perfectly acceptable. The challenges you encounter will provide valuable opportunities for growth and the acquisition of wisdom, ultimately leading to a wealth of rewarding opportunities along the way.

What is one hope you have for our community?
One hope I have for our community is to see stronger connections between law enforcement and the people we serve. Building trust and fostering open communication is essential for creating a safer, more supportive environment for everyone, and also offers room to take on challenges effectively.

A motto she lives by:
“You can do anything you set your mind to.” – Benjamin Franklin. I have consistently embraced the road less traveled, pursuing endeavors that others may have doubted my ability to achieve. I view these challenges as motivation, using them to fuel my determination to overcome obstacles and accomplish even the most difficult tasks.

Her pump-up playlist must-have:
“Enter Sandman” by Metallica will always be my go-to song. Whether it was energizing myself for track meets as a kid or preparing for important interviews as an adult, it has consistently served as the perfect soundtrack for the pivotal moments in my life when I need an extra boost of motivation.

What’s one activity that energizes you?
As a true night shifter—who recently made the transition back to the night shift after the ever-so-desired day shift—my answer is simple: sleep. Sleep is, without a doubt, the ultimate source of energy that anyone could ask for. On a more realistic note, listening to a podcast while walking my dogs is my favorite way to either start the day or unwind after a long shift. Both activities provide me with the same calming, refreshing effect!

What is a training or experience that has changed the way you view leadership?
I had the privilege of attending a conference where Mariah Prussia was one of the keynote speakers. Her story had a profound impact on me during my early years as a new officer. The skills and lessons she shared have been invaluable, and I’ve been able to apply them not only to my professional life but also to my personal growth. One of the quotes from Mariah’s bio resonates deeply with me: “Every single person on this Earth has experienced high and low moments, but the warriors, the warrior mindsets CHOOSE to learn from their experiences, so they can help others RISE.” This mindset has stuck with me throughout my leadership journey, as I firmly believe that you cannot rise unless you are also lifting those around you.

“Crucial Conversations: Tools for Talking When Stakes are High” training highlighted key takeaways for navigating high-stakes conflicts with clarity and respect. Nearly a decade later, I still rely on these skills when I feel stuck.

What drives you?
Although it may sound cliché, my children are two of the greatest sources of motivation in my life. Specifically, my son has been a pivotal influence on my journey, and I would not be where I am today without him. While he is only 5 years old and may not yet fully comprehend the extent of his impact on my life, I strive to demonstrate to both him and my daughter the importance of hard work and perseverance. Together, we have faced numerous challenges, and each day I am driven to show them the value of dedication, standing up for one’s beliefs, and knowing their own worth.

What are some important life lessons you have learned?
One of the most important lessons I’ve learned in recent years is that not every situation can be fixed, and that’s okay. I have a deep sense of empathy and a strong ability to see the best in people, which I consider one of my greatest strengths. However, I also recognize that this can sometimes be a double-edged sword. Navigating this balance has been a challenging yet valuable growth process, and it remains an ongoing journey of self-improvement.

Why is our United Way important to you?
Our local United Way is incredibly important to me because it provides crucial support to a wide range of community programs that directly benefit individuals and families in need. As a police officer, I witness firsthand the challenges some members of our community face, including those related to poverty, homelessness, and mental health. United Way plays a key role in addressing these issues by funding organizations that offer vital services such as food assistance, shelter, and counseling. Supporting United Way allows me to contribute to creating a stronger, more resilient community where everyone has access to the resources they need to thrive.

Two quotes she would frame on her desk:
“Happiness is only real when shared.” -Christopher McCandless
“We rise by lifting others.”- Robert G. Ingersoll
Both these quotes resonate with me they highlight the need for connection and empowerment.

About Siham:
Hello, my name is Siham (means arrow in Arabic). I was born in the beautiful mountain town of Amediye, Kurdistan, surrounded by mountains, waterfalls, and the world’s best tahini, which has been made there for over 500 years. Kurdistan, located on the borders of Turkey and Iraq, is rich in natural resources but often embroiled in turmoil due to conflicts with surrounding countries.

I was born amidst this turmoil, and when I was just six months old, my family fled to the rugged mountains to escape Saddam Hussein’s attacks on the Kurdish people. My father worked for UNICEF during my childhood, and in 1996, my family was granted asylum in the United States for working with US governments and affiliated organizations. We spent six months in Guam, where we built a close-knit community with other Kurdish families, and then requested to be resettled with them due to our fear of being alone in a new place.

In 1997, we settled in Fargo-Moorhead, the immigrant or asylee experience has defined my life. Life was stressful in our new home; we had to learn a new language and navigate a new culture. I often walked to school to learn English and was ridiculed by my peers. As the oldest of five children, I became the primary support for my family, helping with everything from translating forms to finding employment. Eventually, I became the go-to person for my siblings’ homework and needs and my community’s needs. Our family grew to seven children, and I had to learn to navigate systems while helping my family adapt. I grew up in vibrant, multicultural but working-class neighborhoods, always trying to find home.

Despite these challenges, we celebrated our Kurdish culture through vibrant traditions like Newroz, the Kurdish New Year, with colorful dresses and dances. Summers were spent picnicking and camping with the community, and my mother always made sure we had delicious food. I was involved in extracurricular activities like Key Club, Student Council, and track, even though fitting in was often difficult and we were bullied or completely ignored with no acknowledgement from peers and teachers. While trying to balance being adolescent who was often working two jobs, I was supporting my community and proving myself in academics and helped my parents purchase our first ever family home. It was overwhelming but I accomplished milestones.

I was the first in my family to graduate from high school, making me a first-generation student. My parents, who never had the opportunity for an education, are survivors. I excelled academically and moved on to Concordia College with big dreams. In 2009, resources for students like me were limited, and I faced challenges from unsupportive instructors that would ridicule my background. Some of the instructors still teach at the institution, although I think they have grown to recognize challenges nontraditional students from disadvantaged backgrounds face. I was determined to succeed, although I was in an environment that was unknown. I volunteered with the Campus Service Commission, participated in student governance, and planned a symposium on genocide. I also worked in healthcare while studying and completed a rigorous program. I found community with International Students and supported them as they tried to adjust to their new community. Despite the lack of support for non-traditional students and all the challenges, I graduated as a trailblazer in my community and first person in my family to get a college degree.

I married my husband, Ashti, who grew up in Germany and moved to the area as well. Together, we care deeply about our families and community and are active in improving our community. Over the years, I have gained experience in healthcare, education, social services, and higher education. I have experience in many sectors such as healthcare, education, and social services and I currently work on community solutions and collaboration at Creating Community Consulting.

I have had the privilege of visiting my homeland twice, and each time, I see it growing more beautiful and prosperous. The hospitality there is unparalleled. My life experiences have made me resourceful, adventurous, and adaptable.

Currently, I serve as the Chair of the Human Rights Commission in Moorhead, Vice Chair of the New American Consortium, a trustee on the Awesome Foundation, and a board member for the University of Minnesota Extension. I also work to support low-income housing in the region. Despite being active and doing everything my community and society expected of me I was consistently told I was not enough. I am a proud, resilient immigrant who values both my homeland and my citizenship in the United States.

Who are some people who have been influential in your journey and why?
My mother, father, grandparent, and siblings inspire me with their resilience. They show me humility through their experience, compassion and strength.

My grandparent’s home is always open to all, offering fresh bread from her tandoori oven, yogurt, and delicious food, served with a smile and laughter. Despite the hardships, violence, and turmoil her family endured, she continues to embody warmth and generosity. My grandmother taught me the meaning of humanity in her little village by always inviting others to come eat. Through all the challenges, we’ve had laughter, love, delicious food, and a strong, supportive community.

My father often shares stories of the horrors he faced under dictatorships, recounting times when he didn’t know how he would survive. But he was determined to build a better life for his family. One story is when I was a baby he took me to a local hospital weak and holding trying to get help. It was not anyone’s fault it was the turmoil of a dictatorship and attempts to destroy Kurdish people.

Growing up, I felt ashamed that my parents were laborers and didn’t have the professional jobs that my peers’ parents had. Now, I am immensely proud of them. Their compassion, growth, and kindness inspire me and give me the courage to keep going. I am proud that they worked, cared for community and studied to gain American Citizenship.

My mother is one of the most amazing, caring individuals I know. Despite only having an education up to fourth grade and having five children by the age of 25, she and my father left everything behind and worked tirelessly to provide us with opportunities they never had. Even in the face of war, displacement, and the uncertainty of survival, my parents worked hard to give us a better life. My mother found a career and still managed to raise us with delicious, home-cooked meals every day overcome the harshest challenges.

My six siblings, despite having little, worked incredibly hard to earn their education. The women in my life, especially mothers, are nurturing, compassionate, and dedicated. They preserve and show kindness by serving homemade meals, taking care of their communities and their compassion. They are kind, compassionate, and continue to inspire me. Kurdish women with through slogan of Jin, Jiya, Azadi (Women, Life, Freedom) inspire me. I can’t forget my husband, Ashti who is one the kindest people in my life, always lending a hand for projects.

What is one hope you have for our community?
One of my hopes for our community is that we can provide shelter and support with integrity for everyone in need. We need accessible and safe housing options, as well as mentorship to help individuals achieve sustainability and self-sufficiency. It’s crucial that our community creates opportunities for all to succeed and ensures that no one is left behind especially by addressing needs before they become barriers. Dismantling harmful stereotypes is very important, I feel the Fargo- Moorhead has hit a pivotal point of challenging conversations such as belonging and housing. Those challenges lead to opportunities.

Improving our community matters to me because when we uplift those who are struggling, we build a stronger, more resilient community for everyone. We all thrive when each individual is supported, and I believe that helping others gain stability and opportunities makes us all more connected and compassionate.

Her pump-up playlist must-haves:
Kurdish or Arabic dance music – if the beat is right, I can’t control my shoulders, they start to move with the beat. Marc Anthony Vivir Mi Vida and Khaled – C’Est La Vie.

Her leadership book recommendations:
How to Start a Successful Business If You’re Not a Rich White Guy written by Kathryn A. Finney is an American author, researcher, investor, entrepreneur, and businesswoman of culture navigating business and leadership , Being at Home in the World: Cross-Cultural Leadership Lessons to Guide Your Journey Laetitia Mizero Hellerud written by an inspiring mentor and friend about the journey of refugee, navigating cultures and what home means, a book full of wisdom and heart.

What are some important life lessons you have learned?
Some of the most important life lessons I’ve learned are humility, the value of community, and how to care for those around you—friends, family, and beyond. I’ve learned that being persistent and sharing resources and kindness doesn’t take away from you; in fact, it often comes back in unexpected ways. Life has taught me to be resourceful, kind, and patient. I’ve also learned the importance of giving everyone the time and space they need to grow. Above all, life has shown me the power of adaptability and the importance of thinking critically in any situation.

Why is our United Way important to you?
Our local United Way is important to me because the programs and services uplift our communities by meeting basic needs and empowering individuals. By supporting essential services like food, shelter, and healthcare, United Way ensures that everyone has access to the resources they need to thrive. The organization also creates opportunities for community engagement through volunteerism, fostering a sense of collective responsibility.

United Way is leading the way in addressing community challenges through an equity-driven and practical lens. Its collaborative approach unites all sectors for the greater good, creating sustainable solutions that promote long-term change and resilience. By creating opportunities and spaces for ambitious individuals, United Way helps people give back in ways that make a real impact. The organization’s mission aligns with my values of social justice and community service, making it a vital force in creating a more inclusive and supportive environment for all.

About Elizabeth:
I’m the Marketing Manager at ByteSpeed, where I lead marketing efforts for 20+ technology partners, creating campaigns that drive results and maximize return on investment. I also work closely with our sales team to align strategies and grow business opportunities. My passion for marketing started in high school through DECA and grew during college at UND, where I majored in Marketing and served as Kappa Delta sorority president. Now, with nearly 10 years in marketing, I’m proud of the innovative IT solutions I’ve helped bring to schools and businesses. On the fun side, I lead ByteSpeed’s Fun Committee, planning events that bring our team together. Outside of work, I enjoy concerts, creative projects, and spending time with my fiancé, Pomeranian, and cat.

A quote she would frame on her desk:
“I am ready to face any challenges that might be foolish enough to face me.” – Dwight Schrute, The Office

If you could go back in time and give your younger self advice, what would you say?
If I could go back, I’d tell myself to relax—you’ll end up exactly where you’re meant to be. Ten years ago, I was working in retail, hoping to land a job in marketing, and now I’m doing what I love. Trust the process, keep learning, and lean into your passion for marketing. Every challenge and opportunity along the way will shape the leader you’re becoming.

Her pump-up playlist must-haves:
Anything by Taylor Swift gets me pumped! If I had to pick the most inspirational pump-up song of hers, it’s “Long Live.” To me, it’s the perfect anthem for celebrating life’s triumphs and honoring the people who’ve been part of the journey.

Her leadership book recommendation:
Atomic Habits by James Clear – this book introduced me to the concept of getting 1% better every day. It highlights how small, consistent changes can lead to massive growth over time.

What drives you?
I am driven by the pursuit of excellence and the desire to unlock potential—both in myself and in others. This aligns with my CliftonStrengths theme: Maximizer. I’m inspired by the idea that there’s always room to grow, improve, and reach new heights of success. Seeing potential, whether in a project, a team, or an individual, excites me, and I’m motivated to bring that potential to life.

What is one hope you have for our community?
I’m passionate about improving access to technology for students, including introducing esports (electronic sports) programs to schools. I want to educate people about the incredible benefits of esports and help change any negative misconceptions. Esports goes beyond fun—it helps students develop skills like teamwork, problem-solving, and communication. It boosts academic engagement, opens doors to STEM careers, and college scholarships. Most importantly, esports builds community, giving every student, especially those not drawn to traditional activities, a chance to connect and thrive!

What are some important life lessons you have learned?
One of the biggest lessons I’ve learned as a leader is that relationships are everything. Building genuine connections has been the foundation of so many opportunities in my career. With my strengths in Communication and Woo, I love bringing people together and creating environments where everyone feels supported and valued. I’ve realized we can achieve so much more when we work together and lean into each other’s strengths. It’s not just about getting the job done—it’s about building trust and collaboration that lasts.

Why is our United Way important to you?
Our local United Way is important to me because it brings people and resources together to create real, lasting change in our community. Their focus on inclusion, opportunity, and innovative solutions ensures that everyone has the chance to thrive. I’m inspired by their mission and proud to support an organization making such a meaningful impact.

About Dani:
My name is Dani Filipi. I grew up in East Grand Forks, MN, with my parents and younger sister. I moved to Fargo to attend college at NDSU, where I graduated in May 2020 with a bachelor’s degree in industrial engineering and management. I began my journey with Marvin as an intern and later accepted a full-time position after graduation. I’ve since grown into my role as a senior engineer on the logistics team, based in Fargo. My role involves implementing and maintaining new and improved processes across the enterprise. I also lead a small team of engineers who support the loading docks, distribution centers, and drivers at all Marvin locations.

In my personal life, I enjoy staying physically active and spending time outdoors. My fiancé Ben and I love traveling to tropical locations, trying new local restaurants, golfing, and spending time with friends.

What is your favorite part of your job?
I’m a senior engineer on the logistics team at Marvin in Fargo. My role involves implementing and maintaining new and improved processes across the enterprise. I also lead a small team of engineers who support the loading docks, distribution centers, and drivers at all Marvin locations. My favorite part of my job is the people I work with. My coworkers make coming into the office enjoyable every day by being part of my support system and fostering a positive, collaborative environment. We often brainstorm together during meetings, where everyone contributes ideas to solve complex problems.

A motto she lives by:
One motto that has always resonated with me is “In the middle of difficulty lies opportunity.” This reminds me that challenges, whether at work or in my personal life, often come with opportunities for growth and success.

If you could go back in time and give your younger self advice, what would you say?
I would go back and tell myself to embrace change. Change is inevitable and can often lead to personal and professional growth. Embracing new opportunities and changes is usually a good thing.

Her pump-up playlist must-have:
“Believer” by Imagine Dragons

Her leadership podcast recommendation:
An old boss of mine frequently referenced and even had the team listen to the Jocko Podcast from time to time. Co-hosted by Jocko Willink, who also wrote the book “Extreme Ownership,” the show dives deep into leadership, discipline, and personal development. My biggest takeaway was that as a leader, you take full responsibility for everything within your sphere of influence, hence “extreme ownership.”

What is one hope you have for our community?
My hope for the FM area is to keep its small-town vibe while continuing to grow into a larger, more dynamic community. Ensuring safe neighborhoods for children to play and grow up in is a fundamental part of this vision, as it fosters a strong sense of community and well-being. By focusing on these key areas, I believe we can create a thriving, inclusive, and vibrant community that remains true to our Midwest roots while embracing the future.

What are some important life lessons you have learned?
The most important lesson in life I’ve learned is the power of kindness. Even a small act, such as a smile, a compliment, or lending a hand, can create a ripple effect of positivity.

Why is our United Way important to you?
Our United Way is important to me because you can truly see the profound impact it has on lives of people in our area. It not only provides crucial support to those in need but also nurtures and uplifts individuals within our community, helping them grow and thrive.

About Ali:
People have lovingly described me as a nerd, and I accept that title. I have two degrees in English — a BA from Concordia and a MA from NDSU. I love school so much that I kept working at one; I work at Concordia as a content specialist in the marketing department (I manage email systems and work as a staff writer). Outside of work I spend my time with my dog, Maggie, friends, and cozy hobbies.

What is your favorite part of your job?
I’m a content specialist at Concordia College — I manage some of our email systems and work as a staff writer. I love that my job is never the same day-to-day; one day I can be interviewing a professor about their research and the next I can be styling our mascot for a social media shoot.

A motto she lives by:
When I graduated high school, my parents shared a quote from Mahatma Gandhi that goes “In a gentle way, you can shake the world.” It reminds me to keep cultivating gentleness and kindness in a difficult world.

A random fact about Ali:
One of my 2025 goals is to learn how to nalbind, which is one of the first fiber arts we know about! It predates crocheting and knitting.

If you could go back in time and give your younger self advice, what would you say?
Don’t be afraid to be honest and ask for what you want!.

What do you could be improved in our business community?
I believe it’s important to continue to open opportunities for those who are underrepresented in a given space.

Her pump-up playlist must-have:
Right now, I’m loving “Good Luck, Babe!” by Chappell Roan

Her leadership podcast recommendation:
I love the podcast “On Being with Krista Tippet.” It’s not leadership focused, but the host and guests have taught me a lot about what it means to be a good listener and ask thoughtful and informed questions.

What are some important life lessons you have learned?
I think we can learn something from any situation, especially difficult ones. I just try to keep an open mind and take one thing at a time.

Why is our United Way important to you?
Organizations that focus on building a better, stronger community are such an asset!

About Emma:
Hi there! My name is Emma, I am a passionate community member with a love for civic engagement, performing arts, and really any experience that gathers community. In my role at Folkways, I get to ensure that our community programs are able to sustain for years to come. I am passionate about our work at Folkways because of our impact on aiding in workforce retention, local food access, small business growth, and arts vibrancy in Fargo-Moorhead. (Really all of my favorite things!)

My love for community started in high school after I attended TEDxYouth@Fargo, and following my graduation from the University of Northern Colorado in 2020 I chose to move back to the Fargo to work at TEDxFargo full time after 3 years of working as an intern/remote. While at school in Colorado I would watch Folkways events from afar, eager for the day I could attend Christkindlmarkt, or when summer break would eventually bring me back for the Red River Market. Now, I am grateful to be a part of creating the experience that ultimately played a role in attracting me back to the region.

When I’m not at work you can typically find me out and about in Fargo with my partner Lane, and our two pups- Hati and Otis. I’m a fan of a good project and love to crochet, garden, read- you name it!

What is your favorite part of your job?
I’m deeply passionate about building community and creating experiences that bring people together. In my role at Folkways, I get to connect area businesses and individuals to our work of helping to strengthen workforce retention, local food access, small business growth, and arts vibrancy in Fargo-Moorhead—all things I love and believe in.

One of the most rewarding parts of my job is knowing that the work we do at Folkways makes a real impact. Having once been drawn back to Fargo by the very experiences we create, it’s incredibly fulfilling to now be on the other side—helping shape the events and programs that make this community special.

A motto she lives by:
“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”- Martin Luther King Jr.

What is one hope you have for our community?
My greatest hope for our community is that people show up. Whether it’s for a small business, a local club, or a community event, showing up is a mutually beneficial act. It strengthens your own connection to the place you call home while also reminding others that they matter. Engaged communities thrive, and it would be a shame to do each other the disservice of becoming too isolated. (PS: Support local. We won’t get more cool things if you shop online instead.)

Her pump-up playlist must-have:
“Let’s Throw a Party” by Sammy Rae & The Friends

Her leadership podcast recommendation:
How I Built This with Guy Raz Podcast – Aside from my love of startups, this podcast taught me how to be a great listener. The host does a great job at allowing a Founder to share their story and asking authentic questions that honor their experience.

What are some important life lessons you have learned?
How important it is for you to show up and participate. It’s not weird to be the first person to ask to hang out, or create an event, or start a conversation. Often times you are helping make those around you more comfortable. (And if they think it’s weird, they likely have other things going’ on.)

Why is our United Way important to you?
Having an organization dedicated to acting as a megaphone for those doing great work is essential. Some groups may not have the capital to be able to reach the same audience that the United Way can, and even more than that, it’s important to have a team who can champion philanthropy to those who may have capacity to give but don’t know where to even start.

About Karissa
My name is Kari Emerson, and I’m 33 years old, originally from Fargo, ND. I graduated from Fargo South High School in 2009 before pursuing a Bachelor’s Degree in Nursing at Concordia College. After completing my degree, I worked in the ICU at Essentia Health for several years. Later, I transitioned to my family’s business, Lillestol Research, where I took on the role of Study Coordinator. During this time, I also returned to school at North Dakota State University to pursue my Doctoral degree and become a Nurse Practitioner. Currently, I work as an Internal Medicine Nurse Practitioner at IMA Healthcare. I also continue to work part-time at Lillestol Research, overseeing Phase 3 and 4 pharmaceutical trials. I’ve been married to my husband, Zach, for the past 10 years. Together, we have two children—Finn, 7, and Isla, 3—along with two long-haired Chihuahuas.

A motto she lives by:
Good things take time.

What is one hope you have for our community?
I’m passionate about keeping our community a safe place to raise children. I’ve always been proud to live here because of its security, and I want to help maintain that. Our community is truly unique, and I believe in supporting those who work tirelessly to keep it safe—whether it’s law enforcement, first responders, or local organizations. Their efforts are vital, and I want to contribute to ensuring that our children can grow up in a secure and welcoming environment. It’s important to me that we continue to foster safety and support for future generations.

Her pump-up playlist must-have:
My current favorite pump-up song is “Unstoppable” by Sia. It’s our go-to anthem every weekend on the way to my son’s hockey games, and it never fails to get him energized and ready to play. I think it works the same way for me in life—it’s motivating and empowering!

Her leadership book recommendation:
Girl, Stop Apologizing by Rachel Hollis really resonates with me, especially as I’ve struggled with balancing personal and professional goals while battling self-doubt. Hollis’ message of not apologizing for your dreams and ambitions has been a game-changer for me. I’ve learned to stop letting fear or guilt hold me back, particularly in my career and as a mother. Her words encouraged me to take ownership of my goals and prioritize my growth without feeling like I need to constantly apologize for putting myself first. It’s a reminder that we all deserve to confidently pursue what we truly want.

What are some important life lessons you have learned?
The greatest life lesson I’ve learned is the importance of patience. My journey to becoming a parent wasn’t easy—we struggled with infertility while trying to conceive our daughter and eventually turned to IVF. I had my own timeline for when we should grow our family, but God had different plans. Looking back, I can’t imagine it unfolding any other way or having a different child or age gap between my kids. This experience taught me that our plans aren’t always the right ones. Sometimes, we need to trust God’s timing, embrace patience, and let things work out as they’re meant to.

Why is our United Way important to you?
United Way is focused on addressing homelessness in our community, something I’ve seen in larger cities and don’t want to see worsen here, especially with our tough winters. I’ve also seen how homelessness negatively impacts patients’ health, which makes me even more determined to help tackle this issue locally. Decreasing homelessness and having resources available to the homeless population is essential for the overall health and stability of our community.

About Destinee:
I was born and raised in Fargo, and after graduating from North Dakota State University in 2018, I had the opportunity to build my career in sales administration. I spent six years growing and learning alongside some incredible colleagues and leaders as a Manager of Sales Administration. Over that time, I developed a passion for leadership, team development, and process improvement.

I’ve been married to my best friend, Dylan, for nearly seven years, and together we have two daughters, Adalyn (4), and Emersyn (2). My favorite title is ‘mom,’ and I’m currently soaking up some extra time with my girls as I search for my next career opportunity. Recently, I made a career shift that wasn’t the right fit for me, and I’ve taken a step back to focus on what’s truly important—being present with my family while also figuring out what the next chapter of my professional life looks like. I’m excited to find the perfect opportunity that aligns with both my career aspirations and my family values.

A motto she lives by:
“The best way to predict the future is to create it.” – Abraham Lincoln

What is one hope you have for our community?
One community issue I’m particularly passionate about is supporting youth development, especially in building critical life skills at a young age. I believe that when young people have access to resources, mentorship, and programs that teach skills like communication, problem-solving, and emotional intelligence, they’re better equipped to face challenges and thrive. I’ve seen firsthand how impactful mentorship and community programs can be in helping young people not only navigate difficult situations but also build a strong foundation for their future success.

Her pump-up playlist must-have:
“Good Day” by Forrest Frank is on repeat most mornings in our house!

Her leadership book recommendation:
One book that significantly changed the way I view leadership is Radical Candor by Kim Scott. The book introduced the powerful concept of balancing my (very) empathetic side with challenging my team directly. Prior to reading it, I understood the importance of feedback, but I hadn’t fully grasped how crucial it is to be both compassionate and direct in delivering it. Scott’s approach encouraged me to be more open with my teams, giving feedback in a way that fosters growth while continuing to show that I genuinely care about their development. This not only improved my leadership style but also strengthened my relationships with colleagues, as it’s truly based on mutual trust and respect. I’ve found that creating an environment where open communication is encouraged leads to a more productive, positive team culture.

What was your first job? What did it teach you?
My first job was as a CNA in a birth center. It was an incredibly rewarding experience that taught me the importance of empathy and patience, especially during times of vulnerability. It also taught me how to manage responsibility under pressure, work effectively in a team, and always remain calm and compassionate, no matter the situation.

Why is our United Way important to you?
United Way is important to me because of its powerful mission to end poverty and its dedication to addressing the complex challenges that individuals and families face in our community. I truly admire how the United Way uses a thoughtful, data-driven approach to understand local issues and create sustainable, impactful solutions. Their mission resonates deeply with me because I believe we all have a responsibility to serve and lift up those in our community, ensuring that no one faces these challenges alone.

About Abbey:
Hi! I was born and raised in Fargo. I graduated from Fargo South High School in 2013 and Concordia College in 2017 with a Bachelor of Arts degree in Business Organizational Leadership and Marketing, along with a minor in English Writing. My junior year of college, I started an internship at EagleRidge Development, ended up loving it, and I still work there today as the Marketing Director. In my role, I manage everything in the marketing field for our company and affiliate companies, which includes advertising, social media, events, communications, and reporting. I married my husband, Derek, in 2021 in Banff and we now have a fun and energetic 1 year old daughter, Stella, and a very loving and also energetic golden retriever, River. We love to travel, go to the lakes, and spend time with family!
life looks like. I’m excited to find the perfect opportunity that aligns with both my career aspirations and my family values.

A motto she lives by:
“It will all work out.” I tell myself this a lot, especially when things aren’t going as expected – I know it will all work out alright in the end.

What are some life lessons you have learned?
You have to have people in your life you can lean on and you can’t be afraid to ask for help. This has become very prevalent in my life this year, as I became a mom. Balancing work and life can be tricky, so when work requires additional time outside of the 8-5, I am grateful to have a supportive husband and family in town that I can lean on when needed, and when I am needed at home, I am thankful to have an understanding workplace. I have a tendency to want to do everything myself, and it is hard for me to ask for help, but it is something I am continually working on!

Her pump-up playlist must-have:
Dancing Queen by ABBA. One of my core memories is dancing around my childhood home with my mom and sisters to this song!

Her leadership book recommendation:
At EagleRidge, we have a book club where we read a professional development book, biography, or sometimes a piece of fiction, and then meet as a team to discuss and share our biggest takeaways. From this, snippets of the various books along with the conversations have changed the way I view leadership. One of my favorite books we have read is How to Win Friends & Influence People by Dale Carnegie as it discusses the importance of being sincere and genuine.

What drives you?
One of the biggest drivers is being a positive role model for my daughter, Stella. I want her to know that she can do anything she puts her mind to, and I want her live a full, adventurous, and joyful life.

In my company, I love seeing a project go from a sheet of paper to a place where people love to call home, or are growing a successful business. It motivates me to produce quality work that I can be proud of at the end of the day.

Why is our United Way important to you?
The United Way is vital to our community. I couldn’t agree more with their belief that “every family deserves the opportunity to thrive.” I believe no one should go without their basic needs met, which is something the United Way is working on long term solutions for.

About Britni:
I was born in Fargo, ND and raised in a variety of Minnesota small towns. I moved to the Fargo/Moorhead community in 2014 and have resided here since. I attended Minnesota State University Moorhead where I completed my Bachelors degree in Psychology in 2018 and my Masters Degree in Clinical Mental Health Counseling in 2020. After graduation I started my career at The Village Family Service Center. Within my career I have worked in a variety of contexts including in home, online, and in the office setting. I received specialized training in treating trauma from early childhood to adolescence which has been the largest area of focus for my clinical practice. In June of 2024, I accepted a Clinical Supervisor position where I support clinicians in various phases in development. I currently oversee fully licensed clinicians, clinicians within their first two years of practice, and graduate interns. I love the opportunity to cultivate growth, learning, and reflection for both my clients and supervisees. I got engaged and bought a house in 2022 with my now husband, Zander. We got married in 2023 and are still in our house with our two fur babies. We love to hike, camp, and spend time outdoors specifically at the MN lakes.

A motto she lives by:
Remember Your Why (this is actually framed on my desk)

What are some life lessons you have learned?
1. Stand up for what you believe in
2. Lead with kindness
3. Invest in yourself
4. It takes all kinds of kinds
5. Lean on your people

Her pump-up playlist must-have:
“Fergalicious” by Fergie

Why do you do what you do? What is your favorite part of your job?
I am a counselor and clinical supervisor. I spend sitting with my clients, in supervision sessions, in leadership meetings for my agency, or in collaboration with other community providers. In my work with clients I specialize in treating trauma in children and adolescents, specifically those within foster care or those with an incarcerated parent. I went into mental health due to a variety of difficulties I experienced in childhood. Within those I felt alone and mental health was not something that was talked about or prioritized. Going into my career, I knew as much as I was able, that I didn’t want anyone to feel alone in what they were experiencing or holding. I have many favorite moments in my job a few including, client’s indicating “I couldn’t wait to tell you this”, my supervisees being proud of themselves, and getting to work with others in our community to support mental health.

What is one hope you have for our community?
A community issue I have passion about improving is access to resources, basic means, and mental health care for children with an incarcerated parent and individuals reemerging into society following an incarceration. 1 in 6 children in MN have a parent who is or has recently been incarcerated. Largely I believe that this issue is not considered or addressed and that supports are minimal for both the children and adults involved in the incarceration system. Improving our community matters to me as I believe there are ripple effects in community, when one thing is improved it creates changes in other areas as well.

What drives you?
One of the biggest drivers is being a positive role model for my daughter, Stella. I want her to know that she can do anything she puts her mind to, and I want her live a full, adventurous, and joyful life.

In my company, I love seeing a project go from a sheet of paper to a place where people love to call home, or are growing a successful business. It motivates me to produce quality work that I can be proud of at the end of the day.

Why is our United Way important to you?
United Way is important to me as I’ve first hand seen it change people’s lives. United way partners with The Village Family Service Center and due to that we are able to provide mental health services to children and family that would otherwise be unable to receive services without their support.

About Vanessa:
I was born and raised in Fargo and have always considered it home even when I haven’t lived here. I went to Concordia College for undergrad where I earned a degree in economics and then I went on to Southern College of Optometry in Memphis TN. I currently work at Eyes on Broadway as an optometrist and love it! From an early age, I knew I wanted to be an eye doctor because mine made a significant impact on my life, and I wanted to help people in the same way. I enjoy helping people and making connections with my patients. In my free time, I enjoy spending time with my family and friends, creating sewing and quilting projects, and curling at the FM Curling Club. You can also find me cheering on the Bison at almost all home football and basketball games.

A motto she lives by:
One quote that I have always liked and tried to live by is “Live the Life You Have Imagined” -Henry David Thoreau. This is the shortened version, but I feel like it sums up the point, encouraging me to keep living my life how I want to and taking ownership to accomplish my goals and dreams.

What do you think can be improved in our business community?
One thing I think could be improved is easier access to mentorship programs. As a young professional, I found it challenging to connect with others in different professions throughout the community, because I wasn’t sure where to look. Fortunately, with time and effort, I have found resources and individuals to help me, but I wish there was more centralized access to mentorship.

Her pump-up playlist must-have:
“Party in the USA” by Miley Cyrus. Whenever I hear it, I always have to sing or hum along, and it puts me in a good mood the moment it starts!

What are your passions outside of work?
For the last 21 years, curling has been a big part of my life, and I’m a current member of the Fargo Moorhead Curling Club. I also enjoy spending time with my family and friends doing anything from going to local sporting events, to trying new restaurants to learning new skills at a local art class. I also like to travel but, unfortunately, don’t do it as often as I would like.

Why is our United Way important to you?
United Way’s mission is simply to help and improve our community. I feel it is important to have organizations like this, because at some point everyone can always use help, no matter how big or small. The United Way lends a hand to individuals when they need it the most.

About Brenna:
Born and raised in Western ND, I have been a proud “northsider” in Fargo for 14 years. During the week, I work for NSF Great Plains I-Corps Hub as a recruiter traveling to our partner universities forming relationships and inviting researchers and entrepreneurs to our program. On the weekends, you can find me helping brides find their dream dress at Your Day By Nicole as a bridal stylist.

My time is best spent hanging out with friends and family, drinking Diet Coke and learning new skills and hobbies. This year’s so far include billiards and sewing.

A motto she lives by:
Clear is kind. – Brene Brown

What is one hope you have for our community?
Fargo-Moorhead is amazing. What a great place to prosper individually and raise a family. I hope our community continues to prioritize early childhood development and learning, offer recreational activities for all (especially in those cold winter months) and support small, locally-owned businesses.

Her pump-up playlist must-have:
“Get Down On It” by Kool & the Gang

Her leadership training and book recommendations:
Last spring I participated in Dale Carnegie’s High Impact Presentations course which helped refine my public speaking skills and challenged me to step outside my comfort zone. When given the opportunity to present, especially as a leader, we must remember the impact our words have and influence we carry. This program helped me realize the impact and influence I have while public speaking, especially as a leader.

A book I read in the last year that helped expand my view of leadership is Brene Brown’s Atlas of the Heart. The subtitle is “mapping meaningful connection and the language of human experience.” Being aware of our emotions and how they affect our experiences and interactions is a great practice for leaders as they think about connecting with others.

What do you think can be improved in our business community?
Coming from my previous position at the Chamber of Commerce, my eyes have been opened to the topic of workforce and the giant task our state has to improve it. Fargo-Moorhead and North Dakota in general is a great place to live with cost of living, quality of life and people. I think our business community needs to continue to be competitive and conscious in attracting talent to our area. A person’s job is their livelihood, our businesses should strive to offer prosperous wage and benefits to their employees to ensure quality and retention.

What are some important life lessons you have learned?
1. Hard conversations make us better.
2. The grass is greener where you water it.
3. There is so much love in friendship. Invest in your close relationships.
4. When it comes to personal style — if you like the way it looks, that’s all that matters. Trust me, you can pull it off.
5. Just because your life doesn’t look like others your age, it doesn’t mean you’re behind. You’re doing great.

Why is our United Way important to you?
I love how United Way supports our community. I think sometimes people need someone or something to follow or give direction to their good efforts. United Way is that leader for Fargo-Moorhead. I appreciate their dedication to our community.

About Jasmine:
I was born and raised in the vibrant city of Santa Ana, California. I married my middle school sweetheart, and together we’ve built a beautiful family with our four children: Nolan (11), Nova (9), Navy (8), and Nash (5).

I pursued my passion for communication by earning a degree from North Dakota State University (NDSU), where I had the incredible experience of being a Bison Cheerleader. My professional journey has been diverse; I started as a doula and childbirth educator, became a prenatal yoga instructor, and most recently transitioned into human resources. I now have the privilege of working at United Way.

Outside of my professional life, I cherish my role as a wife and mother. I enjoy reading, hosting bunco nights, and being the ultimate “mama cab.” I love karaoke and have a soft spot for reality TV, always finding joy and laughter in the little moments. Through my passions and commitments, I strive to inspire and help those around me.

A motto she lives by:
A quote I would frame on my desk is, “Every dream begins with a dreamer.” Attributed to Harriet Tubman, this powerful statement serves as a constant reminder that all great achievements start with a vision and the courage to pursue it. It inspires me to embrace my aspirations and take actionable steps toward realizing them. Whenever I face challenges or doubts, this quote encourages me to believe in the possibilities and the importance of dreaming big. It reinforces the idea that our dreams are the foundation for creating a meaningful and impactful life.

What do you think can be improved in our business community?
I believe that the FM business community is already a thriving environment. One crucial aspect to maintain this thriving community is an ongoing commitment to inclusivity and the welcoming of diverse viewpoints at all levels. By actively embracing varied perspectives, we enhance creativity and drive innovation while ensuring that everyone feels valued and heard.

Continuing to create spaces for open dialogue and collaboration is imperative, as it strengthens our community and equips us to tackle challenges more effectively. Encouraging participation from individuals with different backgrounds and experiences not only enriches our discussions but also leads to more comprehensive solutions. By prioritizing and developing inclusivity, we can foster a more dynamic and resilient business community, ensuring our sustained success and growth.

Her pump-up playlist must-have:
A song that pumps me up every time I hear it is “I Wanna Dance with Somebody” by Whitney Houston. Its infectious energy and uplifting lyrics never fail to put me in a great mood and make me want to get up and dance. It’s the perfect anthem for celebrating joy and connection, and it always brings a smile to my face!

What are some important life lessons you have learned?
Some important life lessons I have learned include the significance of living life according to what you value most and embracing the idea of living as if nobody’s watching. In the past, I often held back, but I have come to realize that I feel my best when I fully express myself and pursue my passions openly.

These lessons are works in progress, as I continually strive to align my actions with my values. Living authentically brings me a sense of fulfillment and purpose, allowing me to march closer to my goals without fear of judgment. This ongoing commitment to self-expression not only inspires me but also encourages others to embrace their true selves. It’s a journey that I’m excited to navigate, knowing that growth and authenticity are lifelong pursuits.

If you could take a vacation anywhere, where would you go?
I would travel to Africa to learn more about my ancestors and my roots. This journey would allow me to immerse myself in the rich cultures and histories of my heritage. I would explore significant historical sites, engage with local communities, and participate in cultural activities that highlight our shared past. Additionally, I would expose my children to this forgotten history, fostering a deeper understanding of their identity and heritage. This experience would not only strengthen our family bonds but also enrich our appreciation for our ancestry and the stories that shape us.

What is one hope you have for our community?
My hope for our community is that all children have equitable education and opportunities, ensuring they have a solid launchpad and foundation supported by our community. Improving our community matters to me because it directly impacts the future of our next generations. I am particularly passionate about addressing educational disparities, as every child deserves the chance to succeed. By rallying together as a village, we can create an environment that nurtures and empowers our youth, ultimately shaping a brighter future for everyone. Investing in children today is essential for building a stronger, more inclusive community tomorrow.

Why is our United Way important to you?
United Way of Cass-Clay is important to me because it aligns with my values of community support and compassion. Their commitment to using research and diverse viewpoints to inspire and activate our community resonates deeply with me. I admire how they focus on helping those in need, particularly children and families, who are often the most vulnerable. Being part of an organization that strives to create positive change and improve lives reinforces my passion for making a difference. It’s fulfilling to contribute to initiatives that uplift and empower individuals within our community.

About Rachel:
I am a Nurse and Senior Improvement Advisor at Sanford Health focusing mainly in the areas of patient safety and surgical quality improvement. Prior to my current role I worked on a Medical Surgical/Trauma unit for 8 years as a staff nurse and Clinical Care Leader.
I am 34 years old and married to my husband Jesse of 12 years and together we have our daughter, Elleana (1). My husband and I are both from the Saint Cloud, MN area, but moved to Fargo for the career opportunities at Sanford Health.

A motto she lives by:
“One day or day one, you decide.” -Paulo Coelho

What is one hope you have for our community?
One hope for our community is promoting a safe and trust filled community. I’m an old soul and I want today’s kids to be able to roam the outdoors and play in the mud like I did as a kid. There is something so refreshing about a day outside disconnected from technology, apps, and notifications. The next generation needs more of that and I think supporting places to do that and supporting mental health is so important.

Her pump-up playlist must-have:
“I Can Do It with a Broken Heart” by Taylor Swift

Her leadership book recommendation:
Right Thing, Right Now by Ryan Holiday – the author does an excellent job of detailing the core characters of some well-known leaders in history and what makes them respected. The 7 Habits of Highly Effective People by Stephen Covey is another favorite with tangible takeaways and examples of how to be successful leading yourself and others.

What was your first job? What did it teach you?
My first job was as a grocery store cashier at Cub Foods when I was 15. Other than memorizing over 100 PLUs (price look up codes) for various fruits and veggies, this job taught me customer Service, multitasking, and the ability to make a connection in minutes with anybody.

Why is our United Way important to you?
Our United Way is important to be because it supports the value of sustainability in our community and reducing suffering through their programs and commitments

About Ashley:
Originally from Fargo, I graduated from Concordia College with a BA in Biology. Initially, I aimed to become a veterinarian. However, studying abroad in Norway and backpacking through Israel with my now-husband, David, inspired me to serve my country and seek challenges beyond academics. This led me to serve in the US Army as an intelligence analyst with the elite forces of Joint Special Operations Command.

After my military service, we remained in Georgia for a few years where I further challenged myself and launched a real estate investment business to support our life goals. In 2019, we returned to Fargo to raise our two amazing children close to family in a community that genuinely feels like home.

Currently, I work as a North America Pricing Strategy Analyst for Doosan Bobcat. In my role, I develop, evaluate, and implement pricing strategies to maximize revenue and profits. I collaborate closely with our executives and enjoy connecting with colleagues across various departments. Although my career path has been unconventional, I love how I’ve adapted and seized the opportunities in front of me. I aim to inspire others by showing that sometimes the best path is the one you don’t even know exists yet.

A motto she lives by:
When you become accustomed to doing the hard things, life becomes easy. When you are accustomed to doing the easy things, life becomes hard.

What are some life lessons you have learned?
Having been in high-tempo military operations, I have come to understand that tomorrow is never guaranteed. Despite my experiences, I strive to make the most of each moment and regularly reflect on what is important in my life, as these priorities can evolve over time. Life consists of various stages, and it is essential to enjoy each stage for the purpose it serves. Additionally, I aim to avoid comparing myself to others, recognizing that everyone has a unique journey.

Through my experiences, I’ve come to realize that the true luxuries in life are having loved ones who care for you, as well as being present and attaining peace of mind. With my current focus on prioritizing overall health, I consistently make time to nurture my relationships and maintain connections with others.

Her pump-up playlist must-have:
“Shut Up and Dance” by WALK THE MOON
The song is not only catchy and energizing, but it also encourages listeners to let go of whatever is troubling them and focus on connecting with their body rather than overthinking.

Her leadership book recommendation:
“The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg delves into the science of habits, exploring how they are created, sustained, and modified. This book goes beyond individual habits, extending its analysis to organizations and society as a whole. I have already discovered concepts that I’ve applied personally and others I aim to implement within my organization, recognizing that small habits can be the deciding factor between success and failure.

What advice would you give your younger self?
Prioritize your personal and professional relationships with a mindset of helping others without expecting anything in return. I’ve come to understand that it can be challenging to genuinely want others to succeed, particularly if they are ahead of us. However, life is a journey, and by supporting each other, we can create significant positive impacts.

What is one hope you have for our community?
I have witnessed a significant positive impact from local businesses supporting important causes, but I believe we can do better, especially when ending the complex cycle of poverty. There are so many people in need in our community and after becoming a mother, my heart goes out to kids especially. Businesses, and everyone in general, can do a better job in leveraging the resources they have to help even if it does mean a little more effort and coordination. Donation matching and employee volunteer programs should be normalized. Every dollar and every hour of volunteering helps.

Why is our United Way important to you?
The thought of my child or someone else’s lacking essential resources for their mental and physical growth breaks my heart and underscores the importance of United Way to me. United Way tackles critical issues such as hunger, homelessness, and poverty, which strengthens families and the broader community. By fostering collaboration and raising awareness, United Way creates a ripple effect that breaks generational cycles and supports a flourishing, inclusive community. Their efforts to remove barriers, connect people with resources, and cultivate future leaders significantly enhance our communities and the lives of children.

About Elise:
Born and raised in the Fargo-Moorhead area, I’ve been fortunate to call this vibrant community home for most of my life. After graduating high school, I pursued my Business Management and Analytics degree at Grand Canyon University, earning my degree in 2022. Though I loved my time in Arizona, the pull of family and friends brought me back to the FM area after graduation.

Since returning, I’ve discovered my passion in the retail and e-commerce sector, currently serving as the E-Commerce Site Manager at SCHEELS. My role is dynamic and ever-evolving, offering new challenges and opportunities every day—something I truly enjoy.

Outside of work, you’ll often find me at Solidcore or enjoying a cup of matcha at one of the local coffee shops. I believe in balancing work with adventure, so I make it a priority to carve out time for travel. In the summer, I am always making regular trips to the lake to soak up as much time as possible by the water.

A motto she lives by:
“If you are the smartest person in the room, you’re in the wrong room” It reminds me that true progress comes from being around people who challenge my thinking and push me beyond my comfort zone, helping me to constantly evolve and discover new perspectives.

Her leadership book recommendation:
The 21 Irrefutable Laws of Leadership by John C. Maxwell is the foundation of SCHEELS’ leadership practices. It emphasizes that leadership is not just about a business or organization, but also about self-development and helping others grow, focusing on the importance of influence and continuous growth.

What are some life lessons you have learned?
One of the most important life lessons I’ve learned is that the challenging moments often lead to the most growth. When something feels horrible or overwhelming in the moment, it’s easy to think it’s a setback or a failure. However, looking back, I’ve realized that those tough experiences are often the very things that shape you into a stronger version of yourself. The struggles I thought would hold me back have turned out to be opportunities for growth, resilience, and learning. It’s a reminder that, sometimes, what seems like a setback can be the best thing to happen in the long run.

Her pump-up playlist must-haves:
Anything Rihanna or SZA!

What are your passions outside of work?
Outside of work, I’m passionate about staying active with Solidcore workouts and traveling to explore new places. I love trying new restaurants, especially local ones, and Fargo has such a great food scene. Spending time with my family is a top priority, and I enjoy attending community events in Fargo with them—whether it’s a concert, market, or local gathering. Volunteering with local nonprofits is also important to me, as I believe in supporting causes that strengthen our community.

What drives you?
What drives me is the constant pursuit of being the best version of myself. I’m deeply committed to personal growth, and I believe that self-improvement is a continuous journey. What that looks like is always evolving—it could be pushing myself to learn new things, stepping outside of my comfort zone, or finding a balance between my professional and personal life. I’m driven by the desire to be the best I can be, and I’m always refining what that means along the way.

Why is our United Way important to you?
Our local United Way is crucial for driving long-term change and building a stronger community. With bold goals focused on preventing hunger & homelessness, preparing children to succeed, and strengthening families, they tackle both the immediate challenges many face, and work tirelessly toward creating a sustainable future for the entire region.